Vice President of Marketing

Uline; Milwaukee (WI); On-site; USD 180,000 - 280,000; Full time

Benefits offered by this job

Health insurance

401(k) with employer match

Bonus programs

Paid holidays & generous PTO

Tuition assistance

On-site cafe & fitness center

Walking trails

Job summary

Uline, a leading North American shipping and packaging materials distributor, seeks a Vice President of Marketing to steer its direct marketing program across catalogs, digital channels and email campaigns reaching millions of customers. The role directs a high-performing team, partners with executive leadership to leverage data, and oversees a substantial annual investment.

The position emphasizes marketing strategy, analytics, and cross-functional collaboration to optimize growth and customer

Qualifications

• Bachelor’s degree required; MBA preferred.
• 15+ years of marketing experience.
• 10+ years leading managers and cross-functional teams.
• Proven success negotiating vendor contracts and managing large investments.

Responsibilities

• Direct Uline's large-scale marketing strategy to drive customer acquisition, retention and engagement across 45,000+ products.
• Shape integrated marketing across catalog, email and digital channels, measuring campaign performance and ROI.
• Oversee customer databases and analytics, translating data into actionable insights to guide marketing strategies and identify growth opportunities.
• Lead and develop directors and managers across marketing strategy, campaign execution, audience targeting and operations.
• Partner with executive leaders across Creative, Merchandising, Sales and Finance to align marketing initiatives and oversee $500M+ in annual investment.

Skills

Marketing leadership

Data analytics

Vendor negotiation

Cross-functional leadership

Education

Bachelor's degree

MBA preferred

Tools

CRM systems

Marketing automation

Job description

Corporate Headquarters

12575 Uline Drive, Pleasant Prairie, WI 53158

Lead strategy. Shape investment. Drive customer growth. Uline is seeking a Vice President of Marketing to lead one of North America’s largest and most distinctive direct marketing programs. Reach millions of customers through Uline’s industry-leading catalog, digital marketing and email programs spanning 45,000+ products.

Corporate Headquarters

12575 Uline Drive, Pleasant Prairie, WI 53158

Lead strategy. Shape investment. Drive customer growth. Uline is seeking a Vice President of Marketing to lead one of North America’s largest and most distinctive direct marketing programs. Reach millions of customers through Uline’s industry-leading catalog, digital marketing and email programs spanning 45,000+ products.

Guide a high-performing marketing organization and partner with executive leadership to leverage customer data and analytics, optimize marketing strategies and drive customer growth.

Position Responsibilities

• Direct Uline's large-scale marketing strategy to drive customer acquisition, retention and engagement across 45,000+ products.
• Shape integrated marketing across catalog, email and digital channels, measuring campaign performance and ROI.
• Oversee customer databases and analytics, translating data into actionable insights to guide marketing strategies and identify growth opportunities.
• Lead and develop directors and managers across marketing strategy, campaign execution, audience targeting and operations.
• Partner with executive leaders across Creative, Merchandising, Sales and Finance to align marketing initiatives and oversee $500M+ in annual investment.

Minimum Requirements

• Bachelor’s degree. MBA preferred.
• 15+ years of marketing experience.
• 10+ years of experience leading managers and cross-functional teams in a fast-paced business environment.
• Proven success negotiating vendor contracts, managing large marketing investments and improving operational efficiency.

Preferred Experience

• Experience leading large-scale print marketing and catalog programs in a retail, eCommerce, direct-mail publishing or direct-to-consumer environment.
• Advanced expertise in customer analytics, segmentation and database marketing.

Benefits

• Complete health insurance coverage and 401(k) with 6% employer match that starts day one!
• Multiple bonus programs.
• Paid holidays and generous paid time off.
• Tuition Assistance Program that covers professional continuing education.

Employee Perks

• On-site café and first-class fitness center with complimentary personal trainers.
• Over four miles of beautifully maintained walking trails.

About Uline

Uline, a family-owned company, is North America’s leading distributor of shipping, industrial, and packaging materials with over 10,000 employees across 15 locations.

Uline is a drug-free workplace. All new hires must complete a pre-employment hair follicle drug screening. All positions are on-site.

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Our employees make the difference and we are committed to offering exceptional benefits and perks! Explore https://www.uline.jobs/#working-here_blankUline.jobs to learn more!