VP of Marketing Analytics & Insights

Archer; Chicago (IL); Presencial; USD 150.000 - 190.000; Jornada completa

Descripción de la vacante

Archer and JPMorgan Chase are seeking a Vice President, Marketing Analytics Manager to shape analytics across the marketing lifecycle. You will lead end-to-end analytics from opportunity planning through measurement, partnering with Marketing, Finance, Modeling, and D&A teams to design tests, interpret results, and drive data-driven decisions.

You will manage relationships with senior stakeholders, apply predictive models, and help scale analytics assets and capabilities.

Formación

• Six plus years of marketing data and analytics experience, including campaign measurement and performance insights.
• Hands-on experience developing campaign test designs, estimation proformas, and actual performance measurement.
• Master's degree in a related field, or Bachelor's degree plus 5+ years of relevant experience.
• Demonstrated ability to translate complex quantitative topics into clear, stakeholder-ready recommendations.
• Experience partnering with Marketing, Finance, and technical teams to deliver analytics aligned to business goals.
• Proficiency with SQL and at least one analytical programming language (Python, SAS, or R).
• Experience working with relational databases and big data platforms, including Snowflake.
• Strong structured problem-solving skills and analytical reasoning.
• Working knowledge of extract, transform, and load concepts and how data flows impact analytic outcomes.
• Experience with self-serve business intelligence tools for dashboarding and automated reporting.
• Strong written and oral communication skills, including presenting complex findings simply for senior audiences.

Responsabilidades

• Lead financial and analytical optimization of marketing programs across opportunity sizing, targeting, test design, execution support, performance reporting, and insights.
• Own stakeholder relationship management and delivery for assigned marketing partners, including intake, prioritization, scoping, timelines, and outputs.
• Drive experimentation strategy and measurement rigor by framing hypotheses, designing test and control approaches, defining success metrics, and delivering post-test readouts.
• Apply predictive models and measurement learnings to guide ongoing marketing investment planning and optimization across audience, offer, channel, and funding decisions.
• Build analytic assets and frameworks to evaluate incrementality, profitability, and return on investment (for example, forecast versus actual performance).
• Leverage and help evolve the analytics toolset, including Snowflake and emerging artificial intelligence–enabled analytical applications, to improve speed and consistency of insights.
• Collaborate with cross-functional partners to ensure solutions are implementable, controlled, and aligned to standards.
• Define data requirements to monitor targeting and performance, and partner with data teams to address gaps, quality, and lineage considerations.
• Maintain processes and controls that support measurement quality, repeatability, and auditability.
• Coach and develop junior team members, setting standards for analytical methods, documentation, and stakeholder-ready storytelling.

Conocimientos

SQL

Python/SAS/R

BI reporting

Stakeholder communication

Analytical thinking

Marketing analytics

Educación

Master's degree in related field

Bachelor's degree + 5+ years of relevant experience

Herramientas

Snowflake

Descripción del empleo

Archer and JPMorgan Chase are seeking a Vice President, Marketing Analytics Manager to shape analytics across the marketing lifecycle. You will lead end-to-end analytics from opportunity planning through measurement, partnering with Marketing, Finance, Modeling, and D&A teams to design tests, interpret results, and drive data-driven decisions.

You will manage relationships with senior stakeholders, apply predictive models, and help scale analytics assets and capabilities.