VP, Digital Marketing Analytics & Insights

JPMorgan Chase; Wilmington (DE); On-site; USD 180,000 - 280,000; Full time

Job summary

JPMorganChase in Wilmington, DE, seeks a Vice President of Digital Marketing Analytics to shape digital marketing strategy through rigorous analysis, experiments, and storytelling. You will lead a high-performing analytics team and collaborate with Marketing, Finance, Product, and Technology to translate insights into measurable actions.

You will drive marketing performance with quantitative methods, build scalable analytics processes, and influence senior leadership with clear, data-driven

Qualifications

• Graduate or post-graduate degree in a quantitative discipline (e.g., Computer Science, Statistics, Mathematics, Finance, Economics, Data Analytics, or Machine Learning).
• 5+ years of hands-on analytics experience in banking strategic analytics.
• Proficiency with Python and SQL; Tableau and Alteryx experience.
• Experience with Adobe Analytics (implementation, reporting, and insight generation).
• Strong statistical/econometric foundation with experimentation and measurement experience (A/B testing, causal inference).
• Advanced analytics skills using SAS, Python, or R.
• Excellent communication to translate complex models for stakeholders.
• Exposure to enterprise AI, LLM-enabled workflows, and analytics transformation.
• Ability to apply AI and generative AI to improve analysis, procedures, and workflows.
• Familiarity with supervised/semi-supervised learning, clustering, feature stores, and related techniques.

Responsibilities

• Deliver effective quantitative problem solving and analytical research to support key digital marketing initiatives.
• Apply deep business understanding and advanced analytical techniques to drive research, experimentation, and outcomes.
• Lead, mentor, hire, and develop a high-performing analytics team; promote scientific rigor and continuous learning.
• Maintain a pragmatic approach to generative AI and LLMs as complementary tools, prioritizing classical statistics.
• Partner with cross-functional teams (Marketing, Finance) to drive insights into action and business impact.
• Design and implement scalable, reliable analytics processes to optimize outcomes.
• Conduct extensive analysis of marketing performance, measurement settings, and customer behavior to improve channels.
• Own and support strategic measurement initiatives; quantify statistical and practical significance.
• Solve unstructured business problems with deep-dive analyses using multiple techniques.
• Conduct hypothesis testing and advanced experimental designs (A/B and multivariate tests).

Skills

Advanced analytics

A/B testing & experimentation

Communication

Generative AI awareness

Data storytelling

Financial services domain knowledge

Big picture analytics mindset

Education

Graduate degree in a quantitative field

Post-graduate degree in a quantitative discipline

Tools

Python

SQL

Tableau

Alteryx

Adobe Analytics

SAS

R

Job description

JPMorganChase in Wilmington, DE, seeks a Vice President of Digital Marketing Analytics to shape digital marketing strategy through rigorous analysis, experiments, and storytelling. You will lead a high-performing analytics team and collaborate with Marketing, Finance, Product, and Technology to translate insights into measurable actions.

You will drive marketing performance with quantitative methods, build scalable analytics processes, and influence senior leadership with clear, data-driven