VP of Marketing Analytics

Harnham; United States; Remote; USD 230,000 - 235,000; Full time

Job summary

A leading company in financial services seeks a Vice President of Marketing Analytics. This remote leadership role involves shaping the analytics strategy, optimizing marketing performance, and influencing senior executives. Ideal candidates will have strong SQL skills and experience in fast-paced marketing environments.

Benefits

Performance Bonus

Strong Healthcare Benefits

Fully Remote Work

Qualifications

• Expert-level SQL and advanced experience with analytics tools.
• Strong modeling background, comfortable working with C-suite stakeholders.
• Experience in high-growth marketing environments.

Responsibilities

• Lead and scale the Marketing Analytics team, owning strategy and delivery roadmap.
• Oversee development of advanced modeling and attribution strategies.
• Analyze channel performance to identify optimization opportunities.

Skills

SQL

Data Storytelling

Marketing Optimization

Attribution

Cross-Functional Collaboration

Performance Marketing

Tools

Tableau

Salesforce CRM

Looker

Sigma

Google Analytics

Job description

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Recruitment Consultant - Data Science & Analytics @Harnham, NYC | University of Oregon Alum

Vice President of Marketing Analytics

Industry Leader – Financial Services

$235,000 base salary + Bonus + Benefits

Remote – EST/CST preferred

The Company:

A fast-growing, mission-driven organization transforming the financial services space through advanced analytics and AI-powered solutions. With a strong focus on data transparency, ethical marketing, and measurable performance, they’re investing heavily in their data organization to optimize customer acquisition, conversion, and retention across all channels.

The Role – Vice President of Marketing Analytics:

This is a high-impact leadership opportunity for an experienced marketing analytics executive ready to shape the next generation of data-driven marketing. You’ll lead the company’s end-to-end analytics strategy, driving business-critical decisions, optimizing multi-channel marketing performance, and influencing executive leadership.

Responsibilities:

• Lead and scale the Marketing Analytics team, owning strategy, goals, and delivery roadmap.
• Oversee development of advanced modeling and attribution strategies (MTA, MMM, lead scoring).
• Analyze performance across channels (TV/OTT, Paid Search, Paid Social, Direct Mail, etc.) to identify optimization opportunities.
• Enhance reporting capabilities through Salesforce Analytics Studio, Tableau CRM, and other tools.
• Improve data infrastructure and reporting pipelines to support real-time, scalable analytics.
• Partner with stakeholders to align marketing, forecasting, and sales strategy.
• Guide A/B and multivariate testing for performance lift and investment optimization.

Your Skills and Experience:

• Expert-level SQL and advanced experience with analytics tools (Tableau, Looker, Sigma).
• Strong modeling background, including attribution, forecasting, and scoring.
• Comfortable working cross-functionally and presenting to C-suite stakeholders.
• Excellent communication and data storytelling abilities.
• Experience in high-growth or performance marketing environments.

Preferred Experience:

• Familiarity with Salesforce CRM, Google Analytics, Mixpanel, or similar tools.
• Prior work with machine learning teams and predictive modeling use cases.
• Strategic mindset with a passion for testing, iteration, and business results.
• Experience building marketing analytics functions from the ground up.

Benefits – Vice President of Marketing Analytics:

This fully remote position offers a competitive base salary of $230,000 a performance bonus, strong healthcare benefits, and the opportunity to lead analytics in a company known for innovation, transparency, and impact.

How to Apply:

If you're a strategic analytics leader looking to shape a high-performance marketing function, please submit your resume to express interest in this opportunity.

Keywords:

Marketing Analytics, Leadership, SQL, Attribution, Media Mix Modeling, Data Visualization, Salesforce CRM, Executive Strategy, Marketing Optimization, Remote Analytics Jobs

Seniority Level: Vice President

Employment Type: Full-Time

Job Functions: Analytics, Marketing Strategy, Data Leadership, Optimization Strategy

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

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