Head of Marketing Analytics

Harnham; United States; Remote; USD 230,000 - 240,000; Full time

Job summary

A leading company in financial services seeks a Head of Marketing Analytics to lead a high-performing team and shape analytics capabilities. The role involves developing scalable frameworks, collaborating cross-functionally, and optimizing marketing measurement across various channels.

Benefits

Bonus

Highly competitive benefits

Qualifications

• Ample experience in marketing analytics or performance measurement.
• Strong technical skills; ability to write SQL.
• Hands-on experience applying MMM and MTA.

Responsibilities

• Lead the marketing analytics function and manage a team of three.
• Own development of scalable measurement frameworks using MMM.
• Collaborate with leaders to guide strategy and optimize performance.

Skills

Marketing Analytics

SQL

Performance Measurement

Leadership

Communication

Data Transformation

Job description

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Senior Manager - Leading Advanced Analytics, Digital, Data/SW Engineering, & AI/ML

Head of Marketing Analytics

$230,000 - $240,000 + Bonus

Remote - EST/CST

THE ROLE– Head of Marketing Analytics

An organization that is a mainstay in the Financial Services space is seeking a hands-on Marketing Analytics leader to spearhead the optimization of a high performing function! You will ultimately lead a robust data transformation, shape team structure, and build scalable analytics capabilities across the organization as well.

This opportunity is a high-impact leadership role for someone who thrives in complex environments and wants to shape the future of marketing measurement across digital, brand, and partner channels.

KEY RESPONSIBILITIES:

• Lead the marketing analytics function, including managing a team that currently includes three direct reports, and scale it as the needs of the business dictates.
• Assess existing systems, processes, and tools; identify opportunities to streamline data sources and modernize the analytics stack
• Own end-to-end development of scalable measurement frameworks using Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA)
• Collaborate cross-functionally with leaders across digital marketing, brand, and partnerships to guide strategy, testing plans, and performance optimization
• Partner closely with the Sales Analytics team to ensure alignment on KPIs and funnel insights
• Write SQL and guide the team in developing foundational dashboards and self-serve analytics tools
• Work with senior leadership to define the long-term structure of the analytics organization and how it supports evolving marketing priorities

YOUR SKILLS AND EXPERIENCE:

• Ample experience in marketing analytics or performance measurement, including additional exposure to a leadership role
• Strong technical skills; ability to write SQL, work within a modern data stack and guide tool selection and implementation
• Hands-on experience applying MMM and MTA to real-world marketing problems - understanding not just the theory, but the application
• Proven ability to manage high-volume, lead-driven marketing funnel
• Strong communication and influence skills - you’ll work directly with C-suite leaders to shape strategy
• A proactive, high-ownership mindset with a natural curiosity and willingness to get in the weeds

BENEFITS – Head of Marketing Analytics

As a Head of Marketing Analytics, you can expect to earn up to $240,000 (depending on experience), a bonus, + highly competitive benefits

HOW TO APPLY?:

Please register your interest by sending your Resume to Greffen George via the Apply link on this page

KEYWORDS:

SQL, Marketing, Digital, Marketing Mix, MMM, Lead, MTA, Multi-touch, Multi-touch attribution, Finance, Financial, Python, Manage, Management, Funnel, Performance Marketing, Partnership, Lead Generation, Lead, Middle Funnel, Bottom Funnel, Leads

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Analyst, and Management

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