Vice President of Marketing

DispatchTrack; United States; Remote; USD 150,000 - 250,000; Full time

Job summary

DispatchTrack, a leader in last-mile delivery management software, seeks a Vice President of Marketing. This strategic role involves rebuilding the marketing function to drive pipeline generation and brand visibility. The VP will lead a high-performing team and collaborate closely with various departments to align with company growth ambitions.

Benefits

Competitive compensation, equity, and benefits

Direct impact on company growth

Opportunity to rebuild and lead marketing your way

Qualifications

• 10+ years of B2B marketing experience, including 3–5 years in leadership.
• Proven ability to build marketing in a growth-stage tech company.
• Experience with demand generation and product marketing.

Responsibilities

• Define marketing vision, roadmap, and OKRs aligned with growth goals.
• Oversee demand generation, product marketing, and content.
• Partner closely with Sales, RevOps, and Customer Success.

Skills

Demand Generation

Product Marketing

Leadership

Analytical Mindset

Communication

Job description

Location: Flexible / Remote
Reports to: President
Department: Go-to-Market
Type: Full-time

About DispatchTrack

DispatchTrack is a global leader in last-mile delivery management software, helping some of the world’s most recognized brands transform their logistics operations. With a profitable foundation, we’re focused on scaling the company to new heights. To support this growth, we’re seeking a dynamic Vice President of Marketing to build a high-performing team and modern marketing engine from the ground up.

The Role

The VP of Marketing will be responsible for rebuilding DispatchTrack’s marketing function establishing the strategy, structure, and systems to drive pipeline generation, increase brand visibility, and support customer expansion. You’ll oversee demand generation, product marketing, content, digital, and marketing operations, while partnering closely with Sales, RevOps, and Customer Success. This is a highly strategic, hands-on role reporting to the President and contributing directly to board-level goals.

Job Summary

• Define the marketing vision, roadmap, and OKRs aligned with DispatchTrack’s growth goals
• Build, lead, and mentor a high-performing marketing team (including agency partners, contractors, and future hires)
• Serve as a key member of the GTM leadership team, aligning closely with Sales, Revenue Operations, and Customer Success

Pipeline & Demand Generation

• Own full-funnel throughout Marketing to drive qualified pipeline across segments and geographies
• Design and execute integrated campaigns, ABM strategies, digital programs, and event marketing
• Build and scale Account Based Marketing (ABM) programs to target high-value accounts with personalized campaigns
• Collaborate with SDRs and Sales to refine lead scoring, nurturing, and handoff processes
• Partner with RevOps to track pipeline metrics, conversion rates, and campaign performance

Product & Content Marketing

• Rebuild positioning and messaging for DispatchTrack’s value proposition across customer segments and industries
• Own sales enablement materials, customer stories, product launches, and thought leadership content
• Develop content strategies tailored to specific verticals (e.g., retail, furniture, appliance delivery, logistics), ensuring alignment with buyer needs and sales priorities
• Serve as a voice of the customer and market in partnership with Product and Sales

Marketing Operations

• Working with Revenue Operations to stand up marketing analytics, dashboards, and reporting (with RevOps)
• Visibility and analytical tracking of the entire pipeline
• Optimize the marketing tech stack (CRM, Marketing Automation, analytics tools)
• Establish budget, campaign planning processes, and quarterly reporting

Brand & Communications

• Strengthen DispatchTrack’s market presence and category leadership
• Lead brand evolution and voice across all touchpoints
• Drive PR, analyst relations, and executive visibility in key verticals

Skills and Qualifications

• 10+ years of B2B marketing experience, including at least 3–5 years in a senior leadership role
• Proven ability to build marketing from the ground up in a growth-stage tech company (ideally SaaS)
• Strong background in demand generation and product marketing
• Hands-on experience building marketing orgs, campaigns, and scalable systems
• Analytical mindset with deep fluency in metrics like CAC, pipeline conversion, campaign ROI, and attribution
• Exceptional communication and leadership skills; ability to lead cross-functionally and represent marketing at the executive level
• Experience selling to and developing verticals to identify ICPs and the right personas with an ABM approach.
• Experience working with operations, logistics, or supply chain buyers is a plus

Why Join Us

• Direct impact on the company’s next phase of growth
• Strong product-market fit with an impressive customer base
• Competitive compensation, equity, and benefits
• Opportunity to rebuild and lead marketing your way — with executive support