VP of Marketing

Darwin Software; United States; Remote; USD 160,000 - 400,000; Full time

Job summary

A leading software company is seeking a VP of Marketing to enhance outreach and establish connections with key marketing leaders. This flexible role requires a seasoned marketer with strong industry experience, capable of leading innovative campaigns that drive performance and engagement through creative strategies.

Benefits

Medical Insurance

Vision Insurance

Qualifications

• 7+ years in digital marketing at a larger brand or agency.
• Experience with creative strategy and performance campaigns.
• Strong network of marketing leaders.

Responsibilities

• Lead outbound marketing strategy to connect with enterprise clients.
• Identify and implement outreach campaigns that spark conversations.
• Establish and innovate processes in a rapidly evolving landscape.

Skills

Digital Marketing

Creative Strategy

Performance Campaigns

Networking

Innovative Thinking

B2B SaaS Expertise

Tools

Digital Advertising Platforms

Job description

1 day ago Be among the first 25 applicants

Darwin AI is redefining how marketers drive performance. We're the global leader in creative testing and analytics, helping some of the world’s largest brands like DoorDash, Nike, and HelloFresh find what creative actually works—faster.

We’re building intelligent systems that make marketing more scientific. With our platform, enterprise marketers test, learn, and scale winning creative across platforms like Meta and TikTok. The result? Smarter creative, better performance, less waste.

The Role

We’re looking for a strategic, hands-on VP of Marketing to connect Darwin with the ~5,000 people in the U.S. who need to hear our story—VPs, Directors, and Heads of Marketing at performance-focused enterprise brands. Your job is to make that happen.

You’ll lead our outbound strategy and identify how we break through the noise:

• Partnerships and one-to-one outreach
• Creative outbound and targeted ads
• Events, conferences, and referral channels
• Campaigns that spark real conversations—not just impressions

You’ll be responsible for getting us in the room. We know once we show the product, we win. The goal is simple: book more demos with the right people.

Who You Are

We’re not looking for a traditional SaaS marketer. We want someone who’s been in the shoes of our customers—a seasoned enterprise marketer who understands how performance teams work, what role creative plays, and what frustrates them about today’s testing tools.

You likely have:

• 7+ years in digital marketing at a larger brand or agency
• Experience with creative strategy, testing, or performance campaigns
• Firsthand knowledge of how enterprise marketing decisions are made
• A network of marketing leaders you can connect with naturally
• The creativity and hustle to find novel ways to reach a hard-to-reach audience
• Hand-on enterprise-level experience working with digital advertising platforms (Meta, Google, TikTok, TradeDesk, etc
• Self directed, Self motivated and Self sufficient. We are not in the business of managing you, need to know the targets and how get there
• Deep understanding of the advertising technology space, specifically B2B SaaS. Helpful if you can speak about tools you used in a first person (vs adjacent) way.
• Ability to establish processes from a blank slate, quickly innovate and iterate. Old rules don't apply here.
• Strong network within the Digital Advertising Industry, leadership and conference speaking roles a plus

This role is flexible: full-time, part-time or contract; remote or hybrid with a choose your own adventure in work hours —depending on your experience and how you want to work with us.

Let’s fix broken creative testing together.

Apply directly or reach out if you're curious but unsure—it might be a fit.

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

Referrals increase your chances of interviewing at Darwin Software by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

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