Product Marketing Manager

Keeper Security, Inc.; United States; Remote; USD 80,000 - 215,000; Full time

Job summary

Keeper Security, a leading cybersecurity company, is seeking a Product Marketing Manager to drive business growth and guide marketing strategies. This role involves creating compelling messaging and positioning, collaborating with various teams, and ensuring product awareness. The position offers an opportunity to work remotely and is pivotal in shaping product strategies and execution, aligning with the company's global expansion efforts.

Benefits

Medical, Dental & Vision (inclusive of domestic partnerships)

Employer Paid Life Insurance

401K (Roth/Traditional)

Generous PTO plan

Above market annual bonuses

Qualifications

• 5+ years of B2B cybersecurity SaaS-focused experience in a product/solutions marketing role.
• Experience with differentiated product messaging and positioning.
• Exceptional written and verbal communication and presentation skills.

Responsibilities

• Lead and execute cross-functional product and feature launches.
• Conduct market research and competitor analysis.
• Create sales enablement materials to empower the sales team.

Skills

B2B Marketing

Product Messaging

Project Management

Communication

Analytical Skills

Education

Bachelor's Degree in Marketing or related field

Job description

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Keeper Security is hiring a Product Marketing Manager to drive business growth and market the company's products to support its rapid expansion. This is a 100% remote position, with an opportunity to work a hybrid schedule for candidates who live near our global headquarters in Chicago.

Keeper's cybersecurity software is trusted by millions of people and thousands of organizations globally. Keeper is published in 21 languages and is sold in over 150 countries. Join one of the fastest-growing cybersecurity companies and help shape the product's go-to-market strategy, create compelling messaging and positioning, launch new features and enable the revenue team.

About Keeper

Keeper Security is transforming cybersecurity for people and organizations around the world. Keeper's affordable and easy-to-use solutions are built on a foundation of zero-trust and zero-knowledge security to protect every user on every device. Our award-winning, zero-trust, privileged access management platform deploys in minutes and seamlessly integrates with any tech stack and identity application to provide visibility, security, control, reporting and compliance across an entire enterprise. Trusted by millions of individuals and thousands of organizations, Keeper is an innovator of best-in-class password management, secrets management, privileged access, secure remote access and encrypted messaging. Learn more at KeeperSecurity.com.

About The Role

The Product Marketing Manager will play a critical role in positioning Keeper Security's products within the competitive cybersecurity landscape. If you're passionate about technology, love crafting compelling stories and thrive in a fast-paced environment, we'd love to hear from you!

Responsibilities

• Lead and execute cross-functional product and feature launches, partnering with product, sales, demand generation and customer success
• Define use cases, product messaging and positioning, value propositions and customer profiles that resonate with target audiences, including Commercial, Public Sector (FED/SLED) and MSP
• Become a subject matter expert in privileged access management and password management with an in-depth understanding of the market and products, including overall value proposition, features, functionality and the verticals and use cases in which they are relevant
• Partner with product management and demand generation teams to craft content around new products and features that drive product awareness and lead generation
• Work closely with the SEO team to produce SEO-optimized blogs, web pages and videos around product features, use cases and more
• Collaborate with channel partners and MSPs to develop co-marketing initiatives and campaigns
• Act as the voice of the customer, collaborating with customer success to gather feedback and develop case studies, testimonials and user stories, as well as to inform product development and marketing strategies
• Conduct market research and competitor analysis to influence product marketing strategies, identifying opportunities for differentiation and growth
• Create sales enablement materials, product presentations and other collateral that empower the sales team to position Keeper's solutions effectively. Provide ongoing training on competitive positioning and product differentiation
  
  

Requirements

• 5+ years of B2B cybersecurity SaaS-focused experience in a product/solutions marketing role
• Experience with differentiated product messaging, positioning and market leadership supporting go-to-market, external and internal messaging and communications
• Comfortable using AI tools to boost productivity and creativity, but exercises strong judgment in validating output, refining messaging and ensuring quality across all deliverables
• Experience with successful cross-functional product and feature launches
• Exceptional written and verbal communication and presentation skills, as well as strong messaging skills
• Project management skills to manage multiple priorities in a dynamic environment
• Self-starter and a problem solver who works well within a team (both local and distributed)
• Someone who is innovative, fast-paced, energetic and a great team cross-functional collaborator
• Results-driven, analytical yet pragmatic, with a bias for action
• Strategic thinking to understand markets and competitors combined with tactical planning and execution discipline
  
  

Benefits

• Medical, Dental & Vision (inclusive of domestic partnerships)
• Employer Paid Life Insurance & Employee/Spouse/Child Supplemental life
• Voluntary Short/Long Term Disability Insurance
• 401K (Roth/Traditional)
• A generous PTO plan that celebrates your commitment and seniority (including paid Bereavement/Jury Duty, etc)
• Above market annual bonuses
  
  

Keeper Security, Inc. is an equal opportunity employer and participant in the U.S. Federal E-Verify program. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Classification: Exempt

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Technology, Information and Internet

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