Director of Marketing, Oncology Market Analytics and Competitive Intelligence

Natera; United States; Remote; USD 168,000 - 241,000; Full time

Job summary

Natera seeks a Director of Marketing for Oncology Market Analytics. This key role supports data-driven decisions and strategies across the oncology portfolio, directly impacting patient outcomes. The position requires substantial experience in marketing and analytics within the life sciences, emphasizing collaboration and analytical skills.

Benefits

Comprehensive medical, dental, and vision plans

Free testing for employees and their families

Generous employee referral program

Qualifications

• 7–10 years of experience in product marketing or market analytics within the pharmaceutical or biotech industry.
• 2+ years of experience in strategic or management consulting required.
• Oncology experience strongly preferred.

Responsibilities

• Co-develop tumor-specific market opportunity assessments.
• Support the development of cross-portfolio positioning strategies.
• Design and lead execution of primary market research.

Skills

Analytical skills

Communication

Problem-solving

Collaboration

Time management

Education

Bachelor’s degree in life sciences

MBA or PhD preferred

Job description

Director of Marketing, Oncology Market Analytics and Competitive Intelligence

Join to apply for the Director of Marketing, Oncology Market Analytics and Competitive Intelligence role at Natera

Director of Marketing, Oncology Market Analytics and Competitive Intelligence

Join to apply for the Director of Marketing, Oncology Market Analytics and Competitive Intelligence role at Natera

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POSITION SUMMARY: This individual will serve as the primary analytics and intelligence advisor to the oncology business unit to support data-driven decisions that incorporate market dynamics and product objectives. The role will be essential in informing the strategic approach across the Natera oncology portfolio, driving physician utilization and optimizing patient impact. This individual will partner cross-functionally to develop strategic frameworks that guide portfolio prioritization and positioning. This role reports directly to the Vice President of Oncology Marketing.

Primary Responsibilities

• Co-develop tumor-specific market opportunity assessments and gap analyses in collaboration with tumor marketing leads, synthesizing insights from diverse sources, including qualitative research, HCP input, field feedback, Salesforce data, and secondary analytics.
• Own the synthesis and strategic framing of tumor-level and pan-oncology market opportunities, supporting long-term planning efforts and prioritization trade-offs across the portfolio.
• Support the development of cross-portfolio positioning strategies and messaging frameworks for commercial and business development initiatives.
• Design and lead execution of primary market research (e.g., ATUs) and triangulate findings with secondary data sources to maintain a current understanding of customer behavior and evolving market dynamics.
• Quantify the total addressable market (TAM) and evaluate market opportunity for both existing and future oncology offerings
• Collaborate with field analytics, field leadership, and marketing partners to identify growth opportunities through segmentation, ROI analysis, and tactical performance.
• Partner with tumor marketing leads to develop KPIs and dashboards that track progress toward strategic and operational goals.
• Contribute to cross-functional planning initiatives, including inputs for quarterly earnings, brand planning, and tactical execution plans.
• Performs other duties as assigned.
  
  

Qualifications

• Bachelor’s degree in life sciences required; advanced degree (MBA, PhD) preferred.
• 2+ years of experience in strategic or management consulting required.
• 7–10 years of experience in product marketing, field sales, or market analytics within the pharmaceutical, biotech, or life sciences industry.
• Oncology experience strongly preferred.
• Ability to travel up to 25% (includes advisory boards, industry congresses, sales/marketing meetings, and customer engagements).
  
  

Knowledge, Skills, And Abilities

• Exceptional analytical skills, including quantitative modeling and structured problem-solving.
• Strategic thinker with the ability to simplify complex data and concepts into clear frameworks and recommendations.
• Strong communication and presentation skills, with a proven ability to deliver actionable insights to executive leadership.
• High energy and a collaborative mindset; thrives in fast-paced, cross-functional environments.
• Excellent organizational and time management skills; ability to manage multiple, concurrent priorities.
• Comfortable operating in ambiguity and making efficient, informed decisions.
  
  

The pay range is listed and actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.

Remote USA

$168,200—$240,200 USD

OUR OPPORTUNITY

Natera is a global leader in cell-free DNA (cfDNA) testing, dedicated to oncology, women’s health, and organ health. Our aim is to make personalized genetic testing and diagnostics part of the standard of care to protect health and enable earlier and more targeted interventions that lead to longer, healthier lives.

The Natera team consists of highly dedicated statisticians, geneticists, doctors, laboratory scientists, business professionals, software engineers and many other professionals from world-class institutions, who care deeply for our work and each other. When you join Natera, you’ll work hard and grow quickly. Working alongside the elite of the industry, you’ll be stretched and challenged, and take pride in being part of a company that is changing the landscape of genetic disease management.

What We Offer

Competitive Benefits - Employee benefits include comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents. Additionally, Natera employees and their immediate families receive free testing in addition to fertility care benefits. Other benefits include pregnancy and baby bonding leave, 401k benefits, commuter benefits and much more. We also offer a generous employee referral program!

For more information, visit www.natera.com.

Natera is proud to be an Equal Opportunity Employer. We are committed to ensuring a diverse and inclusive workplace environment, and welcome people of different backgrounds, experiences, abilities and perspectives. Inclusive collaboration benefits our employees, our community and our patients, and is critical to our mission of changing the management of disease worldwide.

All qualified applicants are encouraged to apply, and will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, disability or any other legally protected status. We also consider qualified applicants regardless of criminal histories, consistent with applicable laws.

If you are based in California, we encourage you to read this important information for California residents.

Link: https://www.natera.com/notice-of-data-collection-california-residents/

Please be advised that Natera will reach out to candidates with a @natera.com email domain ONLY. Email communications from all other domain names are not from Natera or its employees and are fraudulent. Natera does not request interviews via text messages and does not ask for personal information until a candidate has engaged with the company and has spoken to a recruiter and the hiring team. Natera takes cyber crimes seriously, and will collaborate with law enforcement authorities to prosecute any related cyber crimes.

For More Information

• BBB announcement on job scams
• FBI Cyber Crime resource page

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Biotechnology Research, Pharmaceutical Manufacturing, and Software Development

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