VP of Institutional Marketing - North America

State Street; Quincy (MA); On-site; USD 110,000 - 189,000; Full time

Benefits offered by this job

401K with company match

Medical insurance

Dental insurance

Vision insurance

Paid time off

Job summary

State Street seeks a VP, North America Marketing Manager to lead strategy and execution of marketing programs impacting distribution channels and product goals. Based in Boston, MA, this role reports to the Head of NA Marketing and requires deep institutional marketing experience and success with registered and non-registered product launches.

You will drive campaigns for ETFs, cash products, DC/DB, and build collateral, videos, and web content while leveraging BI to scale programs and measure

Qualifications

• 10–15 years of relevant marketing experience; channel or product marketing experience required.
• Bachelor’s degree preferably in marketing or communications.

Responsibilities

• Build campaigns and lead marketing efforts for investment themes and products (ETFs, Cash, DC, DB).
• Develop and update collateral, videos, web content, sales tools and educational materials for general or channel-specific needs.
• Leverage data and BI to create scalable, repeatable integrated marketing programs and deliverables.
• Partner with stakeholders on product positioning, materials, capabilities messaging, webinars, web presence and segmented communications.
• Measure and optimize campaigns to meet KPIs, audience reach and ROI.
• Manage a marketing budget against plans.
• Collaborate with PR to create earned media opportunities.

Skills

Institutional marketing

Multi-channel campaigns

Salesforce

Adobe

Tableau

Project management

Stakeholder influence

Education

Bachelor’s degree in marketing or communications

Tools

Salesforce

Adobe

Tableau

Job description

State Street seeks a VP, North America Marketing Manager to lead strategy and execution of marketing programs impacting distribution channels and product goals. Based in Boston, MA, this role reports to the Head of NA Marketing and requires deep institutional marketing experience and success with registered and non-registered product launches.

You will drive campaigns for ETFs, cash products, DC/DB, and build collateral, videos, and web content while leveraging BI to scale programs and measure