VP, US Institutional Marketing & Growth

Goldman Sachs; New York (NY); On-site; USD 125,000 - 250,000; Full time

Benefits offered by this job

Benefits overview

Job summary

Goldman Sachs Asset & Wealth Management is hiring a Vice President to lead marketing strategy for institutional and insurance client segments in the US. You will partner with product strategy, investment teams and broader AM Marketing to translate priorities into full-funnel plans driving growth.

You will oversee campaigns, sponsorships, content programs and performance measurement while ensuring risk management and cross-functional collaboration with sales and executive teams.

Qualifications

• 10+ years in a similar role within a leading financial institution.
• In-depth knowledge of the asset management industry.
• Well-developed strategic thinking with commercial awareness and business acumen.
• Excellent communication, influencing and presentation skills across levels.
• MBA and/or CFA preferred.

Responsibilities

• Develop and execute marketing strategy for AM’s institutional and insurance client segment to fuel growth.
• Infuse the Asset Management value proposition through all institutional and insurance marketing activities globally.
• Track, manage and analyze client research to shape perceptions and drive business.
• Create and execute lead generation and client retention campaigns across digital, media and in-person channels.
• Partner on sponsorships and events to advance marketing strategy.
• Deliver a content calendar with editorial ideas and content creation for marketing assets.
• Provide end-to-end measurement and reporting of marketing impact and ROI.
• Maintain regulatory and operational risk in all communications.
• Drive operational efficiency and team effectiveness within AM marketing.
• Collaborate with other AM marketing leaders and senior stakeholders across the organization.

Skills

10+ years exp

Asset management knowledge

Strategic thinking

Communication skills

Digital marketing

Martech knowledge

Lead generation

Analytics

Education

Bachelor’s Degree (BA/BS)

MBA

CFA

Job description

Goldman Sachs Asset & Wealth Management is hiring a Vice President to lead marketing strategy for institutional and insurance client segments in the US. You will partner with product strategy, investment teams and broader AM Marketing to translate priorities into full-funnel plans driving growth.

You will oversee campaigns, sponsorships, content programs and performance measurement while ensuring risk management and cross-functional collaboration with sales and executive teams.