VP, Institutional Advisor Channel Marketing — Growth & Impact

Testing Site - JPMC; New York (NY); On-site; USD 180,000 - 240,000; Full time

Job summary

J.P. Morgan Asset Management is seeking a Vice President of Institutional Advisor Channel Marketing to lead IA marketing initiatives for institutions and partnerships with Sales and National Accounts.

You will drive integrated campaigns, multi‑channel execution, and data‑driven strategies to engage institutional clients and advisors. The role requires a seasoned marketer with a strategic mindset, collaboration skills, and the ability to influence across matrixed teams.

Qualifications

• At least 5 years of marketing experience in asset management or wealth management.
• Innovative mindset with the ability to develop competitive marketing programs.
• Ability to develop relationships and lead through influence.
• An effective collaborator who can also work independently.
• Strong project‑management skills with attention to detail.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Word, PowerPoint, and Excel.

Responsibilities

• Spearhead the creation and launch of dynamic, targeted marketing campaigns for IA clients and prospects that highlight J.P. Morgan investment solutions and demonstrate how they can enhance advisors’ portfolios and drive business growth.
• Manage high‑impact, cross‑channel initiatives spanning web, social media, industry conferences, digital platforms, and events, ensuring seamless execution.
• Apply an experimental mindset to continuously refine marketing strategies for financial advisors; utilize technology platforms and business intelligence tools to measure and enhance marketing ROI; and apply a comprehensive data‑reporting framework to track progress and support business objectives.
• Design and oversee engaging digital client journeys that align with strategic engagement objectives. Manage the rollout of compelling digital communications across email, web, and social media platforms, ensuring cohesive messaging and maximum reach.
• Build trust and foster collaboration with colleagues across business lines, regions, and Centers of Excellence, ensuring alignment and shared success.

Skills

Marketing experience

Innovation mindset

Relationship building

Collaboration

Project management

Communication

MS Word

MS PowerPoint

MS Excel

Job description

J.P. Morgan Asset Management is seeking a Vice President of Institutional Advisor Channel Marketing to lead IA marketing initiatives for institutions and partnerships with Sales and National Accounts.

You will drive integrated campaigns, multi‑channel execution, and data‑driven strategies to engage institutional clients and advisors. The role requires a seasoned marketer with a strategic mindset, collaboration skills, and the ability to influence across matrixed teams.