VP Marketing Strategy

Testing Site - JPMC; Ohio; On-site; USD 140,000 - 190,000; Full time

Job summary

Testing Site - JPMC is seeking a Vice President, Marketing Strategy Lead on the Tenured Engagement Team to drive awareness, adoption, and repeat usage of our Business Banking payables and receivables products. You will own the post-onboarding engagement strategy across email, owned social, and other channels to grow revenue and retention.

You will plan go-to-market strategies, define positioning and messaging, and partner with Product, Analytics, Legal, and marketing to orchestrate campaigns

Qualifications

• 4 year degree in Business Mgmt or Marketing.
• 5+ years of marketing experience with strategy and innovation.
• Strong knowledge in marketing management and omni-channel delivery.
• Able to navigate ambiguity and pivot priorities.
• Data-driven with creative thinking and problem solving.

Responsibilities

• Proactively identify opportunities to improve customer satisfaction, NPS, and retention.
• Articulate strategies to achieve OKRs and marketing KPIs.
• Collaborate with internal teams to formulate new ideas and deliver campaigns.
• Work with product, servicing, analytics and channel partners to launch campaigns flawlessly.
• Manage multi-channel execution from concept development to delivery with cross-functional coordination.
• Lead internal and external agency briefings and ensure tight governance.
• Support reporting and present senior management updates.

Skills

Marketing strategy

Multi-channel marketing

Cross-functional collaboration

A/B testing

Analytics and reporting

Partnership building

Education

Bachelor's degree in Business or Marketing

Job description

Job Summary

The Vice President, Marketing Strategy Lead on the Tenured Engagement Team will lead customer-focused initiatives designed to drive awareness, adoption, and repeat usage of our Business Banking payables and receivables products. This role owns the post-onboarding engagement strategy—focused on growth and retention through direct, multi-channel marketing across email, owned social and more. You will plan and execute go-to-market strategies for new and existing products, defining positioning, messaging, and channel mix to deliver against awareness, adoption, and revenue targets. Partnering closely with Product, Analytics, Legal, and marketing colleagues, you will orchestrate campaigns from concept through delivery to ensure on-time, on-budget execution, and present strategies and results to senior leadership.

Job Responsibilities

• Proactively identify opportunities where marketing can improve customer satisfaction, NPS and retention




• Articulate and deliver strategies to achieve business OKRs and marketing KPIs




• Partner with internal marketing teams to formulate new ideas and deliver unprecedented campaigns




• Work closely with product, servicing, analytics and channel execution partners to launch campaigns flawlessly




• Manage multi-channel execution (from concept development to delivery) including working across multi-functional teams, while ensuring a strong control environment




• Lead internal and external agency briefings




• Support reporting across initiatives and develop and present senior management presentations

Required qualifications, capabilities and skills

• 4 year degree in Business Mgmt or Marketing with 5+ years of marketing experience and expertise in driving strategy and innovation




• Strong knowledge in all aspects of marketing management, including creative development, targeting/segmentation, testing/optimization, omni-channel delivery and reporting/analysis




• Proven ability to take initiative, influence others, and achieve results




• Is a problem solver at heart who thrives in challenging environments




• Is comfortable and proven successful at navigating through ambiguity/white space and pivoting as priorities change




• Is highly curious and never settles for good enough




• Is data driven and analytical, while also being a creative and outside-of-the-box thinker

Preferred qualifications, capabilities and skills

• Develops strong partnerships; leads through collaboration; recognized as a team player




• Is eager to roll up their sleeves to help set strategic direction as well-being intimately involved with implementation




• Loves testing, learning, and taking calculated risks




• Likes to build from ground up – has a startup mentality