VP, Lifecycle Marketing Strategy for Growth & Activation

JPMorgan Chase & Co.

Chicago (IL)

On-site

USD 140,000 - 210,000

Full time

2 days ago

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Job summary

J.P. Morgan Commercial Banking seeks a Vice President of Lifecycle Marketing Strategy to lead development and execution of lifecycle programs across middle market clients.

You will design data-driven engagement, activation, and retention initiatives that deepen relationships and accelerate growth, reporting to the Growth Marketing executive director. This role requires strategic B2B marketing leadership, strong analytics, and ability to collaborate across Product Marketing, Analytics, Sales

Qualifications

Bachelor's degree or equivalent in a related field.
Significant experience leading lifecycle, CRM and customer engagement programs in B2B.

Responsibilities

Define lifecycle journeys and key client moments that influence engagement and growth.
Develop activation programs and cross-sell opportunities across solutions.
Partner with Product Marketing, Analytics, Sales Enablement and Commercial Banking stakeholders.
Lead test-and-learn initiatives to optimize client experiences and business results.
Establish KPI frameworks linking engagement to retention and revenue growth.

Skills

Lifecycle marketing

B2B marketing

CRM & automation

Cross-functional leadership

Data-driven decision making

Education

Bachelor's degree in Marketing, Business, Communications, Analytics or a related field

Tools

Marketing automation platforms

CRM software

Customer journey orchestration

Job description

J.P. Morgan Commercial Banking seeks a Vice President of Lifecycle Marketing Strategy to lead development and execution of lifecycle programs across middle market clients.

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