VP of Growth, Marketing & Partnerships

Utilities Employees Credit Union; Wyomissing (Berks County); On-site; USD 180,000 - 280,000; Full time

Job summary

Utilities Employees Credit Union (UECU) in Wyomissing, PA, seeks a strategic VP of Marketing and Business Development to lead marketing and growth initiatives for members and partners nationwide.

You will shape messaging, build a multi-channel strategy, develop sponsor relationships, and drive data-driven campaigns, while leading two teams and aligning with the credit union's growth strategy.

Qualifications

• 10+ years of progressive marketing, communications, brand management, PR, and sales leadership within a financial institution.
• Experience with marketing automation platforms, digital member engagement tools, and predictive analytics.
• Bachelor’s degree in marketing, communications, business administration, or related field.

Responsibilities

• Develop and execute strategies to boost member acquisition and engagement, product awareness, and cross-selling
• Strengthen sponsor company relationships, identify new partnerships, and elevate UECU’s reputation
• Collaborate with executives to ensure consistent messaging across channels
• Create business development goals, build a growth pipeline, and track results
• Use data-driven decision-making to renew and refresh campaigns
• Lead and develop two teams; manage marketing resources, vendor relations, budgeting, and sponsorships

Skills

Marketing strategy

Brand management

Digital marketing

PR

Sales leadership

Data-driven decisions

Cross-functional collaboration

Budgeting

Partnership development

Education

Bachelor's degree in marketing, communications, business administration, public relations, or related field

Tools

Marketing automation platforms

Digital engagement tools

Predictive analytics

SEO/website analytics tools

Performance dashboards

Job description

Utilities Employees Credit Union (UECU) in Wyomissing, PA, seeks a strategic VP of Marketing and Business Development to lead marketing and growth initiatives for members and partners nationwide.

You will shape messaging, build a multi-channel strategy, develop sponsor relationships, and drive data-driven campaigns, while leading two teams and aligning with the credit union's growth strategy.