VP Marketing & Business Development: Growth & Partnerships

JSpire; Wyomissing (Berks County); On-site; USD 180,000 - 240,000; Full time

Job summary

Utilities Employees Credit Union is seeking a Vice President of Marketing and Business Development to drive member acquisition, engagement and product awareness from its Wyomissing, PA office. You will align marketing and business development with the credit union’s growth strategy and lead cross-functional teams to execute data-driven campaigns.

The role requires a strategic leader with 10+ years in financial services marketing, expertise in digital engagement, marketing automation, and

Qualifications

• 10+ years in marketing, communications, and sales leadership within financial services.
• Experience with marketing automation, digital engagement, and analytics.
• Strong ability to develop partnerships and drive growth.

Responsibilities

• Develop and execute marketing strategies to grow membership and cross-sell products.
• Lead branding, campaigns, and cross-functional collaboration with executive leadership.
• Build and manage a growth pipeline with measurable targets and budgets.
• Oversee teams, vendor relationships, and sponsorships to support the mission.

Skills

Strategic Marketing

Business Development

Team Leadership

Data-Driven Marketing

Partnership Development

Education

Bachelor's in Marketing/Business

Tools

Marketing Automation

Analytics Dashboards

Job description

Utilities Employees Credit Union is seeking a Vice President of Marketing and Business Development to drive member acquisition, engagement and product awareness from its Wyomissing, PA office. You will align marketing and business development with the credit union’s growth strategy and lead cross-functional teams to execute data-driven campaigns.

The role requires a strategic leader with 10+ years in financial services marketing, expertise in digital engagement, marketing automation, and