Vice President, Marketing and Business Development

Utilities Employees Credit Union; Wyomissing (Berks County); On-site; USD 180,000 - 280,000; Full time

Job summary

Utilities Employees Credit Union (UECU) in Wyomissing, PA, seeks a strategic VP of Marketing and Business Development to lead marketing and growth initiatives for members and partners nationwide.

You will shape messaging, build a multi-channel strategy, develop sponsor relationships, and drive data-driven campaigns, while leading two teams and aligning with the credit union's growth strategy.

Qualifications

• 10+ years of progressive marketing, communications, brand management, PR, and sales leadership within a financial institution.
• Experience with marketing automation platforms, digital member engagement tools, and predictive analytics.
• Bachelor’s degree in marketing, communications, business administration, or related field.

Responsibilities

• Develop and execute strategies to boost member acquisition and engagement, product awareness, and cross-selling
• Strengthen sponsor company relationships, identify new partnerships, and elevate UECU’s reputation
• Collaborate with executives to ensure consistent messaging across channels
• Create business development goals, build a growth pipeline, and track results
• Use data-driven decision-making to renew and refresh campaigns
• Lead and develop two teams; manage marketing resources, vendor relations, budgeting, and sponsorships

Skills

Marketing strategy

Brand management

Digital marketing

PR

Sales leadership

Data-driven decisions

Cross-functional collaboration

Budgeting

Partnership development

Education

Bachelor's degree in marketing, communications, business administration, public relations, or related field

Tools

Marketing automation platforms

Digital engagement tools

Predictive analytics

SEO/website analytics tools

Performance dashboards

Job description

Since 1934, Utilities Employees Credit Union (UECU) has been helping people build brighter financial futures. What began as a credit union for gas and electric utility employees on the East Coast has grown into a $1.5 billion institution serving 64,000 members across the U.S., with our main office in Wyomissing, Pennsylvania. And we’re proud of our track record:UECU has earned BauerFinancial’s top 5-Star rating for financial strength and stability for an impressive 141 consecutive quarters, earning UECU the distinction of “Best of Bauer” for 35 consecutive years!

Are you a strategic, growth minded leader who can paircreative marketing with business developmentto shape the future of a trusted financial institution? UECU is seeking aVice President, Marketing and Business Developmentto provide strategic leadership for our marketing and business development divisions, aligning their goals with the organization’s company-wide growth strategy.

What You’ll Do
Reporting directly to the President/Chief Executive Officer, you’ll be the driving force behind the strategies that help UECU grow and thrive. In this highly visible role, you will:

• Develop and execute strategies that boost member acquisition and engagement, product awareness, and cross-selling
• Strengthen existing sponsor company relationships, identify and cultivate new partnership and business opportunities,and elevate UECU’s reputation as a trusted financial partner
• Collaborate with executive leadership and cross-functional partners to ensure consistent messaging
• Create business develop goals, build a pipeline of growth opportunities, and track results against measurable growth targets
• Use data-driven decision-making to renew and refresh effective campaigns
• Lead and develop two talented teams while overseeing marketing resources, vendor relationships, budgeting, and sponsorships that support our mission and membership

What You’ll Bring
You’re an accomplished marketing leader who blends big-picture vision with hands-on expertise. Here’s what you’ll bring to the table:

• A bachelor’s degree in marketing, communications, business administration, public relations, or a related field (equivalent combinations of education, training, and relevant experience may be considered)
• Ten (10) or more years of progressive marketing, communications, brand management, PR, digital marketing, and sales leadership experience within a financial institution and/or organization
• Essential experience with marketing automation platforms, digital member engagement tools, and predictive analytics, including website accessibility, search engine optimization, and performance dashboards