VP, Growth Marketing & eCommerce — Equity + Impact

Grocery-Outlet; Emeryville (CA); On-site; USD 220,000 - 260,000; Full time

Benefits offered by this job

Annual Bonus

Equity

401(k) Profit Sharing

Competitive base salary

Job summary

Grocery Outlet is seeking a Vice President of Growth Marketing & eCommerce to lead the enterprise growth strategy across digital commerce, customer acquisition, loyalty, CRM, media, personalization, and analytics. You will craft a connected customer ecosystem to boost acquisition, engagement, retention, trip frequency, and lifetime value across digital and omnichannel touchpoints.

You’ll balance brand building with performance marketing to drive profitable revenue growth, leveraging data,

Qualifications

• 10+ years of progressive leadership experience across growth marketing, digital marketing, CRM, loyalty, eCommerce, or related disciplines for a retailer.
• 5+ years leading large-scale customer growth and digital commerce organizations.
• Ability to thrive in a fast paced, start up like environment.
• Proven success managing significant marketing investments and delivering measurable revenue and customer growth.
• Experience building customer acquisition, retention, loyalty, lifecycle marketing, and personalization programs at scale.

Responsibilities

• Lead the enterprise customer growth strategy across digital commerce, customer acquisition, loyalty, CRM, media, personalization, and marketing analytics.
• Own end-to-end customer growth funnel: acquisition, activation, engagement, retention, reactivation, and advocacy.
• Develop integrated acquisition strategies across paid, owned, and earned channels to drive awareness, consideration, conversion, and long-term value.
• Partner with Digital Marketing, CRM, eCommerce leaders to align growth initiatives across channels and platforms.
• Build customer journey strategies that move shoppers from discovery to loyalty and increase shopping frequency and basket size.

Job description

Grocery Outlet is seeking a Vice President of Growth Marketing & eCommerce to lead the enterprise growth strategy across digital commerce, customer acquisition, loyalty, CRM, media, personalization, and analytics. You will craft a connected customer ecosystem to boost acquisition, engagement, retention, trip frequency, and lifetime value across digital and omnichannel touchpoints.

You’ll balance brand building with performance marketing to drive profitable revenue growth, leveraging data,