VP of Enterprise Growth & Platform Marketing

BoomPop, Inc.; United States; On-site; USD 180,000 - 270,000; Full time

Job summary

BoomPop, Inc. is seeking a VP of Marketing to lead the transition from a services-led approach to an enterprise-grade software platform.

You will build a marketing engine that combines performance, brand, and product marketing to drive predictable pipeline and market leadership. The role focuses on sharpening positioning, generating enterprise demand, and turning marketing into a measurable pipeline engine within a high-growth company.

Qualifications

• 10+ years of B2B SaaS marketing leadership.
• Experience scaling growth in high-growth startups.
• Strong product marketing and demand generation skills.

Responsibilities

• Build and lead the marketing organization across performance marketing, brand marketing, demand generation, content, and product marketing.
• Drive efficient top-of-funnel acquisition and pipeline growth through a balanced mix of brand and performance marketing.
• Develop a strong product marketing function that communicates the value of BoomPop's platform and keeps momentum around product launches and features.
• Partner closely with Sales to ensure marketing programs translate into qualified pipeline and revenue.
• Work cross-functionally with Product to deeply understand the roadmap and translate product innovation into compelling external narratives.
• Own BoomPop's messaging and positioning. Ensure our story is consistent, differentiated, and grounded in real customer value.
• Build scalable marketing programs across digital channels, lifecycle marketing, content, and events.
• Oversee marketing analytics, reporting, and attribution to drive data-informed decision making.
• Analyze market trends and competitive dynamics to identify opportunities for differentiation and category leadership.

Skills

B2B SaaS

Leadership

Strategy

Analytics

Cross-functional

Job description

BoomPop, Inc. is seeking a VP of Marketing to lead the transition from a services-led approach to an enterprise-grade software platform.

You will build a marketing engine that combines performance, brand, and product marketing to drive predictable pipeline and market leadership. The role focuses on sharpening positioning, generating enterprise demand, and turning marketing into a measurable pipeline engine within a high-growth company.