VP of Marketing

Pop! Promos; Philadelphia (Philadelphia County); Hybrid; USD 180,000 - 240,000; Full time

Job summary

Pop! Promos, a Philadelphia-based supplier of custom branded merchandise, seeks a VP of Marketing to own the brand, value proposition, and demand engine.

You’ll report to the CEO, lead demand generation and creative teams, and partner with sales to drive distributor growth and end-user impact. You will scale demand through ABM, manage a four-month launch process for new products, and build and defend the annual marketing budget while developing two marketing leaders in a hybrid

Qualifications

• 10+ years of marketing leadership in B2B, including revenue or pipeline ownership.
• Experience building demand through resellers or distributors with end-customer relationships.
• Proven track record growing existing channels without sacrificing margin.
• Experience owning brand, demand generation and creative as an integrated function.
• Hands-on with marketing automation and ABM with CFO-trusted attribution.
• Comfort with weekly performance measurements on commercial outcomes.
• History of developing managers into strong leaders.
• Fluent in CRM, marketing automation and AI tools (SugarCRM, HubSpot, Claude, Google Workspace, Asana).
• Willingness to work in a Hybrid capacity from Philadelphia office.

Responsibilities

• Grow distributor penetration: more ordering distributors, first orders and reactivations.
• Turn our creative team into a sales engine, increasing conversion of product visuals to orders.
• Own demand generation, marketing automation and ABM with attribution tied to revenue.
• Fine-tune distributor and end-user ICPs and articulate value to both distributor and end user.
• Lead go-to-market for new product launches within a four-month process.
• Lead and develop two marketing leaders and defend the annual budget.
• Collaborate with Inside and Field Sales VPs and report weekly scorecard.

Skills

Marketing leadership

Revenue ownership

ABM & Demand Gen

CRM & Marketing Automation

Data-driven decisions

Team development

Hybrid work readiness

Tools

SugarCRM

HubSpot

Claude

Google Workspace

Asana

Job description

DescriptionPop! Promos is a Philadelphia-based supplier of custom branded merchandise, sold exclusively through promotional products distributors across the country. Founded in 2011 on the idea that custom merchandise should be easy to get right ("Custom Made Simple" is still how we describe it today), we've been recognized as one of Philadelphia's fastest-growing companies and named to the Inc. 500 list. We're now pushing forward on our growth goals, and we're hiring a VP of Marketing to own the brand, the value proposition and the demand engine that gets us there.

DescriptionPop! Promos is a Philadelphia-based supplier of custom branded merchandise, sold exclusively through promotional products distributors across the country. Founded in 2011 on the idea that custom merchandise should be easy to get right ("Custom Made Simple" is still how we describe it today), we've been recognized as one of Philadelphia's fastest-growing companies and named to the Inc. 500 list. We're now pushing forward on our growth goals, and we're hiring a VP of Marketing to own the brand, the value proposition and the demand engine that gets us there.

This is not a communications seat. You'll report to our CEO, lead our demand generation and creative teams, and share a revenue number with our sales leaders. Your job is to grow how many distributors buy from us and how deeply, and to help those distributors win their own clients with the creative and products we put in their hands.

What You'll Do

• Grow distributor penetration: more ordering distributors, more first orders and reactivations, and more products and end users per distributor.
• Turn our creative team into a sales engine, raising the share of product virtuals that become orders without slowing turnaround.
• Own demand generation, marketing automation (HubSpot integrated with SugarCRM) and account-based marketing, with attribution that ties campaigns to closed revenue.
• Sharpen our distributor and end-user ICPs and tell one value proposition two ways: to the distributor, and to the end user through the distributor.
• Lead go-to-market for new product launches inside a documented four-month launch process.
• Lead and develop two marketing leaders, and build and defend the annual marketing budget.
• Partner with our VPs of Inside Sales and Field Sales as peers, and report on a weekly scorecard.

Requirements

What you bring

• 10+ years of marketing leadership, including 5+ years carrying a revenue or pipeline number in a B2B channel business.
• Proven success building demand through resellers or distributors who own the end-customer relationship. We'll ask for a specific example.
• A track record of driving organic growth by improving what exists, without giving up margin.
• Experience owning brand, demand generation and creative as one integrated function.
• Hands-on experience building marketing automation and ABM programs with attribution a CFO trusts.
• Comfort being measured weekly on commercial outcomes, not impressions.
• A record of developing managers into stronger leaders.
• Fluency with CRM, marketing automation and AI tools (SugarCRM, HubSpot, Claude, Google Workspace, Asana).
• Willingness to work in a Hybrid capacity from our Philadelphia office.

Nice to have

• Branded merchandise experience, or channel marketing in IT (VAR and MSP programs), building products, foodservice or manufacturing through distribution.
• HubSpot experience.
• Experience with EOS or a similar operating cadence.

Why Pop! Promos

• A seat at the leadership table, reporting to the CEO, with real ownership of how the company grows.
• Creative is one of the things we’re known for, and you’ll get to make it a competitive advantage.