VP, Marketing

BoomPop, Inc.; United States; On-site; USD 180,000 - 270,000; Full time

Job summary

BoomPop, Inc. is seeking a VP of Marketing to lead the transition from a services-led approach to an enterprise-grade software platform.

You will build a marketing engine that combines performance, brand, and product marketing to drive predictable pipeline and market leadership. The role focuses on sharpening positioning, generating enterprise demand, and turning marketing into a measurable pipeline engine within a high-growth company.

Qualifications

• 10+ years of B2B SaaS marketing leadership.
• Experience scaling growth in high-growth startups.
• Strong product marketing and demand generation skills.

Responsibilities

• Build and lead the marketing organization across performance marketing, brand marketing, demand generation, content, and product marketing.
• Drive efficient top-of-funnel acquisition and pipeline growth through a balanced mix of brand and performance marketing.
• Develop a strong product marketing function that communicates the value of BoomPop's platform and keeps momentum around product launches and features.
• Partner closely with Sales to ensure marketing programs translate into qualified pipeline and revenue.
• Work cross-functionally with Product to deeply understand the roadmap and translate product innovation into compelling external narratives.
• Own BoomPop's messaging and positioning. Ensure our story is consistent, differentiated, and grounded in real customer value.
• Build scalable marketing programs across digital channels, lifecycle marketing, content, and events.
• Oversee marketing analytics, reporting, and attribution to drive data-informed decision making.
• Analyze market trends and competitive dynamics to identify opportunities for differentiation and category leadership.

Skills

B2B SaaS

Leadership

Strategy

Analytics

Cross-functional

Job description

Mission: Essence of the Job

BoomPop is transforming how companies plan and run events. What began as a high-touch services business is evolving into an enterprise-grade AI-powered event planning platform used by some of the most recognizable companies in the world.

The mission of the VP of Marketing is to build the marketing engine that powers this next phase of growth.

This leader will help reposition BoomPop in the market from a services-led company to a category-defining software platform while expanding our reach into enterprise buyers. They will build a marketing organization that combines performance, brand, and product marketing to generate predictable pipeline and clear market leadership.

This is a builder and operator role. We are looking for someone who has successfully led a similar transition before. Someone who knows how to sharpen positioning, build enterprise demand, and turn marketing into a measurable pipeline engine inside a high-growth company.

Success in this role means creating a marketing organization that consistently generates qualified pipeline, strengthens market positioning, and equips sales to win.

Top 3 Priorities

• Successfully reposition BoomPop in the market from a services company to a software platform without disrupting the existing funnel.


• Generate predictable enterprise pipeline for our software offering.


• Build and execute a unified marketing strategy across brand, demand generation, and product marketing.

Within 30 days:

• Learn the business quickly. Develop a deep understanding of our ICPs, enterprise sales motion, product roadmap, and current funnel performance.


• Audit the existing marketing system including channel performance, conversion rates, spend efficiency, pipeline quality, and marketing technology.


• Align with the CEO, Sales, and Product leadership on positioning. Clarify what we are, who we serve, and why we win.


• Deliver a clear readout of the current state of marketing along with the first two or three highest leverage improvements.

Within 60 days:

• Present a clear marketing strategy tied directly to revenue goals. This should include pipeline targets, key growth bets, positioning, messaging, KPIs, and budget allocation.


• Launch the first wave of pipeline programs focused on high-intent demand and funnel conversion improvements.


• Create a clear narrative for leadership and investors about marketing performance. What changed, what is working, and what comes next.


• Implement reporting systems that allow leadership to forecast quarter performance using leading indicators from the funnel.

Within 90 days:

• Demonstrate measurable improvements in pipeline health, including volume, quality, or conversion rates.


• Launch updated messaging and positioning in the market across website, sales decks, lifecycle campaigns, and core collateral.


• Establish a clear operating cadence including weekly performance reviews, monthly strategy sessions, and quarterly planning.

Competencies

• Vision & Strategy. Sees the big picture and connects marketing initiatives to business outcomes. Builds strategies that are ambitious, focused, and executable.


• Execution & Ownership. Drives initiatives from concept to outcome. Takes accountability for results and moves quickly from ideas to action.


• Proactive Leadership. Anticipates needs, identifies opportunities early, and keeps teams moving forward with clarity and momentum.


• Analytical Thinking. Breaks down complex problems, identifies patterns, and uses structured thinking to generate insights.


• Data Driven Decision Making. Uses data to prioritize investments, validate ideas, and measure impact.


• Problem Solving. Comfortable operating in ambiguity and quickly finding practical solutions that move the business forward.

What you'll do

• Build and lead the marketing organization across performance marketing, brand marketing, demand generation, content, and product marketing.


• Drive efficient top-of-funnel acquisition and pipeline growth through a balanced mix of brand and performance marketing.


• Develop a strong product marketing function that communicates the value of BoomPop's platform and keeps momentum around product launches and features.


• Partner closely with Sales to ensure marketing programs translate into qualified pipeline and revenue.


• Work cross-functionally with Product to deeply understand the roadmap and translate product innovation into compelling external narratives.


• Own BoomPop's messaging and positioning. Ensure our story is consistent, differentiated, and grounded in real customer value.


• Build scalable marketing programs across digital channels, lifecycle marketing, content, and events.


• Oversee marketing analytics, reporting, and attribution to drive data-informed decision making.


• Analyze market trends and competitive dynamics to identify opportunities for differentiation and category leadership.

Qualifications

• 10+ years of B2B SaaS marketing leadership experience, ideally within a high-growth startup or scale-up environment.


• Experience