VP of Digital Deposits & Activation

JPMorgan Chase & Co.; Columbus (OH); On-site; USD 140,000 - 210,000; Full time

Job summary

JPMorgan Chase & Co. in Columbus, OH is seeking a Digital Product Manager, Vice President to lead Deposits 2.0. You will guide product strategy, user research, and cross‑functional execution to modernize core deposit offerings and deliver customer value across the lifecycle.

You will own discovery, backlog, activation, and success metrics while collaborating with Design, Engineering, and Data Analytics to ship scalable, high‑quality experiences for clients and the business.

Qualifications

• 5+ years of product management or related experience.
• Advanced knowledge of the product development life cycle, design, and data analytics.
• Ability to lead product life cycle activities including discovery, ideation, strategic development, requirements definition, and value management.
• Hands-on familiarity with product analytics, experimentation, and lifecycle messaging platforms; ability to define event schemas and measurement plans.

Responsibilities

• Develops a product strategy and product vision that delivers value to customers.
• Manages discovery efforts and market research to uncover customer solutions and integrate them into the product roadmap.
• Owns, maintains, and develops a product backlog that enables development to support the overall strategic roadmap and value proposition.
• Builds the framework and tracks the product's key success metrics such as cost, feature and functionality, risk posture, and reliability.
• Creates product and feature onboarding flows and customer guidance (checklists, tours, progressive disclosure) in partnership with Design and Engineering.
• Defines the activation strategy, activation criteria, and leading indicators for each customer segment; set clear OKRs for activation and early retention.
• Owns the activation funnel end‑to‑end; analyze friction points via pathing, funnel, and cohort analysis; prioritizes fixes that reduce time to first value.
• Create services that allow for rapid experimentation (A/B and multivariate) across onboarding, messaging, and feature discovery with statistical rigor and data ethics guardrails.
• Improve feature discoverability and adoption through smart nudges, in‑app guidance, and customer education content.

Skills

Product management

Data analytics

Lifecycle management

Event schemas

Cross-functional leadership

Tools

SQL

Job description

JPMorgan Chase & Co. in Columbus, OH is seeking a Digital Product Manager, Vice President to lead Deposits 2.0. You will guide product strategy, user research, and cross‑functional execution to modernize core deposit offerings and deliver customer value across the lifecycle.

You will own discovery, backlog, activation, and success metrics while collaborating with Design, Engineering, and Data Analytics to ship scalable, high‑quality experiences for clients and the business.