VP, Digital Product Strategy & Activation

RiseMe; Columbus (OH); Hybrid; USD 110,000 - 140,000; Full time

Job summary

Chase is seeking a Product Manager for Deposits 2.0 to own end-to-end product life cycle, act as the voice of the customer, and deliver scalable, high-value deposits solutions. You will collaborate with Design, Engineering, and Analytics to launch new offerings, track key metrics, and optimize activation and retention across customer segments.

You will guide discovery, manage the backlog, and ensure a strong customer experience while balancing stability, performance, and profitability in a

Qualifications

• 5+ years of experience or equivalent expertise in product management or a relevant domain area.
• Advanced knowledge of the product development life cycle, design, and data analytics.
• Proven ability to lead product life cycle activities including discovery, ideation, strategic development, requirements definition, and value management.
• Hands-on familiarity with product analytics, experimentation, and lifecycle messaging platforms; ability to define event schemas and measurement plans.
• Cross-functional leadership across Product, Design, Engineering, Data/Analytics, Product Marketing in a matrixed environment.

Responsibilities

• Develops a product strategy and product vision that delivers value to customers
• Manages discovery efforts and market research to uncover customer solutions and integrate them into the product roadmap
• Owns, maintains, and develops a product backlog that enables development to support the overall strategic roadmap and value proposition
• Builds the framework and tracks the product's key success metrics such as cost, feature and functionality, risk posture, and reliability
• Creates product and feature onboarding flows and customer guidance (checklists, tours, progressive disclosure) in partnership with Design and Engineering.
• Defines the activation strategy, activation criteria, and leading indicators for each customer segment; set clear OKRs for activation and early retention.
• Owns the activation funnel end-to-end; analyze friction points via pathing, funnel, and cohort analysis; prioritizes fixes that reduce time to first value.
• Create services that allow for rapid experimentation (A/B and multivariate) across onboarding, messaging, and feature discovery with statistical rigor and data ethics guardrails.
• Improve feature discoverability and adoption through smart nudges, in-app guidance, and customer education content.

Skills

Product management

Product analytics

Cross-functional leadership

A/B testing

Data analytics

SQL

Experimentation

Tools

SQL

Product analytics tools

Experimentation platforms

Job description

Chase is seeking a Product Manager for Deposits 2.0 to own end-to-end product life cycle, act as the voice of the customer, and deliver scalable, high-value deposits solutions. You will collaborate with Design, Engineering, and Analytics to launch new offerings, track key metrics, and optimize activation and retention across customer segments.

You will guide discovery, manage the backlog, and ensure a strong customer experience while balancing stability, performance, and profitability in a