VP of Destination Marketing & Growth

Pennsylvania Restaurant and Lodging Association; Gettysburg (Adams County); Hybrid; USD 90,000 - 100,000; Full time

Benefits offered by this job

Health insurance 90-100% premiums for

Life insurance 100% paid for employee

Dental and Vision

Short- and long-term disability

401(k) matching

Annual bonus plan

Tuition reimbursement

Paid time off

Job summary

Destination Gettysburg is seeking a Vice President to provide strategic leadership and oversee day-to-day operations in a fast-paced environment. The role includes guiding marketing, advocacy, and financial planning while supervising department directors and shaping long-term objectives.

The senior executive will manage budgets, collaborate across teams, and drive initiatives that promote Gettysburg and Adams County as a premier travel destination.

Qualifications

• Bachelor’s degree in Marketing and Advertising or related fields, or equivalent experience.
• 5 years directly related experience.
• Expertise in marketing strategies and tactics preferred.
• Previous leadership experience in a DMO preferred.
• Strong analytical, managerial, communication and leadership skills.

Responsibilities

• Develop and oversee long-term strategic objectives.
• Oversee annual marketing plan, budget, and sales objectives.
• Manage day-to-day operations to meet organizational goals.
• Supervise department directors and mentor staff for effectiveness.
• Oversee department revenue and expense budgets.
• Lead bi-weekly staff meetings and retreats.
• Coordinate special projects including annual reports and campaigns.
• Act as liaison between departments to ensure collaboration.
• Oversee advocacy efforts and committees in Marketing and Advocacy.
• Analyze industry data to communicate tourism impact.
• Represent the organization as a trusted partner.

Skills

Leadership

Analytical thinking

Communication

Strategic planning

Education

Bachelor’s degree in Marketing and Advertising

Job description

Destination Gettysburg is seeking a Vice President to provide strategic leadership and oversee day-to-day operations in a fast-paced environment. The role includes guiding marketing, advocacy, and financial planning while supervising department directors and shaping long-term objectives.

The senior executive will manage budgets, collaborate across teams, and drive initiatives that promote Gettysburg and Adams County as a premier travel destination.