VP of Marketing & Market Development: Growth Driver

Pennsylvania Ag Connection; Birdsboro (Berks County); Hybrid; USD 150,000 - 190,000; Full time

Job summary

Pennsylvania Ag Connection is seeking a strategic Vice President of Marketing & Market Development to drive growth by owning the 4Ps: Product, Price, Place, and Promotion. You will shape portfolio strategy, pricing, market development, and channel expansion while collaborating with Sales, Agronomy, Operations, and Finance to translate market insights into revenue growth.

The role demands a proven ability to lead in a B2B environment, strong leadership and analytical capabilities, and a track

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 10+ years of experience in marketing, product marketing, market development, brand management, or commercial leadership.
• Strong communication, leadership, and analytical skills.
• Proficiency with CRM systems, Microsoft Office, and marketing technology platforms.

Responsibilities

• Lead product portfolio strategy and lifecycle management.
• Develop pricing strategies that drive growth and profitability and oversee GTM planning.
• Develop channel and market expansion strategies in collaboration withSales leadership.
• Lead brand strategy and integrated marketing campaigns across channels.
• Manage marketing budget, KPIs, ROI, and report to executive leadership.

Skills

Marketing leadership

Product marketing

Market development

Pricing strategy

Go-to-market planning

Data-driven marketing

CRM systems

Communication

Analytical skills

Travel availability

Education

Bachelor's degree in Marketing/Business/Communications

MBA or advanced degree

Tools

CRM Systems

Microsoft Office

Marketing technology platforms

Job description

Pennsylvania Ag Connection is seeking a strategic Vice President of Marketing & Market Development to drive growth by owning the 4Ps: Product, Price, Place, and Promotion. You will shape portfolio strategy, pricing, market development, and channel expansion while collaborating with Sales, Agronomy, Operations, and Finance to translate market insights into revenue growth.

The role demands a proven ability to lead in a B2B environment, strong leadership and analytical capabilities, and a track