Vice President

Destination Gettysburg; Gettysburg (Adams County); Hybrid; USD 90,000 - 100,000; Full time

Benefits offered by this job

Health insurance 90-100% premiums for

Life insurance 100% paid for employee

Dental and Vision

Short- and long-term disability

401(k) matching

Annual bonus plan

Tuition reimbursement

Paid time off

Job summary

Destination Gettysburg is seeking a Vice President to provide strategic leadership and oversee day-to-day operations in a fast-paced environment. The role includes guiding marketing, advocacy, and financial planning while supervising department directors and shaping long-term objectives.

The senior executive will manage budgets, collaborate across teams, and drive initiatives that promote Gettysburg and Adams County as a premier travel destination.

Qualifications

• Bachelor’s degree in Marketing and Advertising or related fields, or equivalent experience.
• 5 years directly related experience.
• Expertise in marketing strategies and tactics preferred.
• Previous leadership experience in a DMO preferred.
• Strong analytical, managerial, communication and leadership skills.

Responsibilities

• Develop and oversee long-term strategic objectives.
• Oversee annual marketing plan, budget, and sales objectives.
• Manage day-to-day operations to meet organizational goals.
• Supervise department directors and mentor staff for effectiveness.
• Oversee department revenue and expense budgets.
• Lead bi-weekly staff meetings and retreats.
• Coordinate special projects including annual reports and campaigns.
• Act as liaison between departments to ensure collaboration.
• Oversee advocacy efforts and committees in Marketing and Advocacy.
• Analyze industry data to communicate tourism impact.
• Represent the organization as a trusted partner.

Skills

Leadership

Analytical thinking

Communication

Strategic planning

Education

Bachelor’s degree in Marketing and Advertising

Job description

Salary: $90,000.00 - $100,000.00 Annually

Travel/Tourism

About the organization:

Destination Gettysburg is the official destination marketing organization (DMO) for Gettysburg and Adams County, PA. Our mission is to promote the region as a premier travel destination to benefit and enhance our community by sharing history and creating new experiences.

With beautiful and historic Gettysburg as our inspiration, we work in a fast-paced, creative environment, with the team pulling together to achieve the organization’s goals.

Destination Gettysburg is currently seeking an experienced leader to serve as Vice President. This senior executive will perform a critical leadership role in the success of the organization. The position is full-time and includes an extensive benefit package.

The Vice President oversees the day-to-day administrative and operational functions of the organization. Determined by the candidate’s specific leadership experience and core competencies, the Vice President will also supervise the functions of designated departments.

Responsibilities:

• Assists in the development and oversees implementation of the long-term strategic objectives.
• Oversees the development and implementation of the annual marketing plan and budget, and the sales and business objectives.
• Oversees the day-to-day management to achieve the goals of the organization.
• Oversees organization’s department directors. Manages, directs, and mentors for maximum effectiveness in achieving organization and department goals and objectives, as outlined in annual Marketing Plan, and for potential growth within the organization.
• Oversees the departments’ revenue and expense budgets.
• Plans and leads bi-weekly staff meetings and periodic staff retreats.
• Coordinates, and leads, when necessary, special projects – including, but not limited to, the Annual Report, Jim Getty “Spirit of Gettysburg” Award, Annual Visitor Guide production, product development and specialized campaigns.
• Acts as liaison between departments/directors to achieve success and team collaboration.
• Oversees the organization’s advocacy efforts, alongside the Director of Communications and Advocacy.
• Coordinates and leads efforts for two committees – Marketing and Advocacy.
• Analyzes and utilizes industry data and research to communicate the impact of tourism in Adams County.
• Represents the organization positively as a trusted industry partner and community stakeholder.
• Other duties as assigned by the President & CEO.

Qualifications

• Bachelor’s degree in Marketing and Advertising, or related fields, or equivalent experience, plus 5 years directly related experience.
• Expertise in marketing strategies and tactics is preferred.
• Previous leadership experience in a DMO is preferred.
• Strong analytical, managerial, communication and leadership skills.
• Skilled at developing and implementing strategic and tactical plans.
• Resourceful at identifying challenges and implementing solutions.
• Ability to work in a close, cooperative team environment as evidenced by prior experience and references.
• Excellent public image, communications skills (verbal and written).
• Evidence of ability to forge and maintain positive working relationships.

Competitive salary commensurate with experience

• Competitive health insurance options with company paying 90-100% of premiums for employee
• 100% paid life insurance for employee
• Dental and Vision
• Short- and long-term disability
• Simple IRA with company match
• 401(k) matching
• Annual bonus plan
• Disability insurance
• Paid time off
• Tuition reimbursement

Job Type: Full-time

Schedule:

• Occasional weekends/evenings/holidays as needed
• Full-time in office with one work-from-home day per week