VP of Demand Generation & CoE Leadership

Argano; United States; Remote; USD 180,000 - 250,000; Full time

Job summary

Argano is seeking a VP, Demand Generation to architect and lead a scalable demand engine across its business units. You will design, hire, and operate a center of excellence, drive integrated campaigns, ABM initiatives, and channel programs to accelerate pipeline and revenue.

Partner with BU marketing leaders to tailor messaging, offers, and content for publisher ecosystems and industries. You will own the operating model, measurements, and budget to ensure rapid market impact and sustained

Qualifications

• 12+ years in B2B marketing with leadership in demand gen, campaigns, or ABM.
• Proven accountability for pipeline targets and revenue impact.
• Fluent in funnel math, attribution, and marketing-sourced pipeline reporting.
• Deep experience in email, lifecycle marketing, webinars, and content strategy.
• Strong working knowledge of marketing automation and CRM tools such as HubSpot, Marketo, Salesforce.

Responsibilities

• Build and lead the Demand Center of Excellence with charter, operating model, and team structure.
• Own integrated campaign strategy and execution across business units from brief to pipeline.
• Lead ABM programs for strategic named accounts and coordinate with sales and BDR/outbound.
• Own channel strategy including email, webinars, content, and digital conversion.
• Drive cross-functional partnership across marketing, creative, events, and campaigns operations.
• Meet or exceed marketing-sourced lead and pipeline targets with weekly/monthly reporting.
• Develop and maintain plan-on-a-Page discipline and a culture of speed and accountability.

Skills

B2B marketing

Demand generation

ABM programs

Marketing automation

CRM systems

Cross-functional leadership

Funnel analytics

Strategic planning

Planning discipline

Tools

HubSpot

Marketo

Salesforce

ABM platforms

Intent platforms

Webinar tools

Job description

Argano is seeking a VP, Demand Generation to architect and lead a scalable demand engine across its business units. You will design, hire, and operate a center of excellence, drive integrated campaigns, ABM initiatives, and channel programs to accelerate pipeline and revenue.

Partner with BU marketing leaders to tailor messaging, offers, and content for publisher ecosystems and industries. You will own the operating model, measurements, and budget to ensure rapid market impact and sustained