VP of Demand Gen & Revenue Marketing

Factory; New York (NY); Hybrid; USD 180,000 - 280,000; Full time

Job summary

Factory is seeking a strategic, data-driven Vice President of Demand Generation to build a scalable growth engine. You will own demand creation, pipeline generation, and velocity across the customer journey.

The ideal leader connects product engagement with marketing signals and sales outreach to drive autonomous revenue growth. This onsite role requires collaboration with Sales, Product, Marketing Ops, and Customer Success in San Francisco or New York.

Qualifications

• 10+ years of B2B marketing experience, including leadership of revenue or demand generation teams.
• Experience leading global demand generation, field marketing, and partner marketing.
• Proven track record building scalable pipeline programs in high-growth environments.
• Experience with integrated programs that generate pipeline and accelerate opportunities.
• Strong understanding of sales-led and product-led growth, mapping product signals to engagement.
• Track record of building operating models, planning, governance, measurement, and reporting.
• Strong funnel metrics, attribution, forecasting, revenue analytics, and acquisition efficiency.
• Experience managing significant budgets, marketing technology, agencies, and partners.
• Experience with CRM, HubSpot, marketing automation, intent, attribution, and analytics platforms.
• Familiarity with data governance, data ownership, deduplication, and sources of truth.
• Experience applying AI to automate marketing workflows.

Responsibilities

• Build and execute a full-funnel B2B revenue marketing strategy, from awareness through pipeline creation, acceleration, and customer expansion.
• Lead and develop global demand generation, field marketing, and partner marketing teams, setting clear priorities and performance expectations.
• Own pipeline creation and acceleration targets, acquisition efficiency, conversion rates, and marketing’s contribution to revenue.
• Set the strategy for integrated programs across digital, events, partners, field marketing, and account-based channels.
• Connect sales-led and product-led growth by translating product usage, buyer intent, and account engagement into sales-ready opportunities.
• Define the enterprise narrative and segmentation strategy for Team and Enterprise plans.
• Establish a shared operating rhythm with Sales, Product, Product Marketing, Growth, Partnerships, and Customer Success.
• Build measurement, attribution, forecasting, experimentation, and reporting frameworks that inform investment and go-to-market priorities.
• Own annual and quarterly planning, including budgets, headcount, technology, agencies, and channel investment.
• Create a scalable global operating model that balances centralized capabilities with regional and market-specific execution.
• Represent marketing’s perspective to executive stakeholders, using data to align leaders and challenge assumptions.

Skills

Demand generation

B2B marketing

Global campaigns

Marketing analytics

Sales alignment

Executive communication

Leadership

Budget management

Account-based marketing

Funnel metrics

Forecasting

Acquisition efficiency

Data-driven growth

Cross-functional influence

Tools

HubSpot

Job description

Factory is seeking a strategic, data-driven Vice President of Demand Generation to build a scalable growth engine. You will own demand creation, pipeline generation, and velocity across the customer journey.

The ideal leader connects product engagement with marketing signals and sales outreach to drive autonomous revenue growth. This onsite role requires collaboration with Sales, Product, Marketing Ops, and Customer Success in San Francisco or New York.