EVP, Data & Analytics — AI-Driven Growth Leader

Zenith; New York (NY); On-site; USD 260,000 - 340,000; Full time

Job summary

Zenith Analytics is seeking a senior analytics executive to lead data strategy, governance, and AI-enabled decisioning on a high-priority client in the US. You will guide a large team of analysts across Paid Media, CRM, Creative & Data, and Tech, shaping the analytics roadmap and ensuring data drives business outcomes.

The role requires deep BI and ad-tech experience, strong leadership, and exceptional communication to deliver strategic insights and drive client transformation within Publicis

Qualifications

• Minimum 15 years of experience, with minimum of 5 years of agency experience.
• Experience with CPG clients, ideally within the food & bev space.
• Experience with Business Intelligence tools (PowerBI, Databricks, Tableau, etc.), Ad Tech/Mar Tech (Adobe, Liveramp, Salesforce, CleanRooms, etc.) and relational databases (eg. SQL Server)
• Digital attribution & incrementality measurement experience
• Experience working with RMNs & innovative AI solutions
• Robust knowledge and experience of third party and rich media ad serving along with site-side tracking technologies across mobile, video and display
• Experience with utilizing and/or modelling multiple data sources simultaneously, identifying and procuring third party data
• Deep knowledge and experience across the media landscape both addressable and non-addressable channels
• Expertise in leveraging the digital data ecosystem. Advanced digital data market experience, including social and mobile data experience
• Understanding of broad range of online advertising media channels from Search, Display, Email, Contextual, Social, Online Video – understand a holistic view of a Paid, Owned, Earned
• Robust understanding of online measurement and analytics, with the ability to provide meaningful insight to the client as well as internal teams
• Strong leadership capabilities with team building experience and change management skills to lead transformation across client relationships, people and teams and business results
• Excellent communication and storytelling skills

Responsibilities

• Be the visionary, creating the data foundation, measurement ecosystem, operating model, and AI-enabled decisioning capabilities that power business growth and marketing effectiveness, in the US and globally
• Contribute intellectual capital regarding measurement, analytics, research and insights
• Develop and deploy a strategic vision for the team, analytics maturity roadmap and a consistent and repeatable measurement process
• Lead and manage a sizable team of data experts and media analysts, with visibility and oversight of Paid Media, CRM, Creative & Data, Tech & Tools to support client transformation needs
• Develop and recommend best practices in data processing and reporting automation to reduce the reliance on manual labor for basic functions; includes developing and delivering POVs to support
• Identify the most effective and immediate methods of converting campaign results into actionable media and programmatic insights
• Provide strategic and tactical data and analytics recommendations to clients and key stakeholders
• Help evaluate and recommend partners and solutions to continuously drive innovation and operational excellence
• Be a trusted advisor and liaison to the client and internal teams to transform the operating model for efficiencies and support the roll out of AI-enabled decisioning capabilities than can power business growth, both internally and externally

Skills

Leadership

Strategic vision

Communication

Team management

Data-driven decision making

Tools

PowerBI

Databricks

Tableau

Adobe

Liveramp

Salesforce

CleanRooms

Job description

Zenith Analytics is seeking a senior analytics executive to lead data strategy, governance, and AI-enabled decisioning on a high-priority client in the US. You will guide a large team of analysts across Paid Media, CRM, Creative & Data, and Tech, shaping the analytics roadmap and ensuring data drives business outcomes.

The role requires deep BI and ad-tech experience, strong leadership, and exceptional communication to deliver strategic insights and drive client transformation within Publicis