VP of Data-Driven Marketing Consulting & Strategy

Zeta Global; United States; Vor Ort; USD 180.000 - 200.000; Vollzeit

Zusammenfassung

Zeta Global seeks a Vice President of Consulting to lead and scale a high-impact consulting organization responsible for delivering data-driven marketing strategy, measurement, and activation across our client portfolio. This leader will oversee multiple consulting disciplines while remaining hands-on in shaping client strategy and driving measurable outcomes.

The ideal candidate brings executive leadership, deep marketing and data expertise, and practitioner-level execution with a focus on

Qualifikationen

• 12+ years in data-driven marketing strategy and client growth roles.
• Experience leading strategic planning, brand and performance programs.
• Strong ability to translate data into actionable recommendations.

Aufgaben

• Develop, mentor, and train a high-performing team of consultants on best practices.
• Establish repeatable frameworks and processes to drive scalability and outcomes.
• Identify and mentor rising talent to build a bench for the region.
• Foster a collaborative culture and promote knowledge sharing within the team.
• Partner with Data Cloud, Product, and Engineering to shape roadmap priorities.
• Design data strategies with 1P/3P data to optimize paid/owned channels.
• Translate client goals into actionable media/CRM plans and ROI-focused recommendations.
• Translate dashboards into tactical activation roadmaps and step-by-step activation plans.
• Operationalize AI and predictive analytics to streamline workflows and storytelling.
• Identify gaps in dashboards to unlock additional revenue opportunities.
• Develop innovative measurement frameworks to assess omnichannel impact.
• Advise clients on optimizing customer journeys through funnel diagnostics.
• Identify datasets that differentiate campaigns and enhance customer value.
• Advise C-level clients with quick wins that drive incremental revenue.
• Standardize proformas to project quarterly revenue from data-driven recommendations.
• Support Sales in pitching expansion strategies based on data intelligence.
• Create data storytelling playbooks for top accounts and automate repeatable use cases.
• Collaborate with Account Teams to identify expansion opportunities and report impact weekly.

Kenntnisse

Data-driven marketing

Strategic planning

Client engagement

Executive leadership

Cross-functional collaboration

Jobbeschreibung

Zeta Global seeks a Vice President of Consulting to lead and scale a high-impact consulting organization responsible for delivering data-driven marketing strategy, measurement, and activation across our client portfolio. This leader will oversee multiple consulting disciplines while remaining hands-on in shaping client strategy and driving measurable outcomes.

The ideal candidate brings executive leadership, deep marketing and data expertise, and practitioner-level execution with a focus on