VP, Data Cloud Consulting

Zeta Global; United States; On-site; USD 180,000 - 200,000; Full time

Job summary

Zeta Global seeks a Vice President of Consulting to lead and scale a high-impact consulting organization responsible for delivering data-driven marketing strategy, measurement, and activation across our client portfolio. This leader will oversee multiple consulting disciplines while remaining hands-on in shaping client strategy and driving measurable outcomes.

The ideal candidate brings executive leadership, deep marketing and data expertise, and practitioner-level execution with a focus on

Qualifications

• 12+ years in data-driven marketing strategy and client growth roles.
• Experience leading strategic planning, brand and performance programs.
• Strong ability to translate data into actionable recommendations.

Responsibilities

• Develop, mentor, and train a high-performing team of consultants on best practices.
• Establish repeatable frameworks and processes to drive scalability and outcomes.
• Identify and mentor rising talent to build a bench for the region.
• Foster a collaborative culture and promote knowledge sharing within the team.
• Partner with Data Cloud, Product, and Engineering to shape roadmap priorities.
• Design data strategies with 1P/3P data to optimize paid/owned channels.
• Translate client goals into actionable media/CRM plans and ROI-focused recommendations.
• Translate dashboards into tactical activation roadmaps and step-by-step activation plans.
• Operationalize AI and predictive analytics to streamline workflows and storytelling.
• Identify gaps in dashboards to unlock additional revenue opportunities.
• Develop innovative measurement frameworks to assess omnichannel impact.
• Advise clients on optimizing customer journeys through funnel diagnostics.
• Identify datasets that differentiate campaigns and enhance customer value.
• Advise C-level clients with quick wins that drive incremental revenue.
• Standardize proformas to project quarterly revenue from data-driven recommendations.
• Support Sales in pitching expansion strategies based on data intelligence.
• Create data storytelling playbooks for top accounts and automate repeatable use cases.
• Collaborate with Account Teams to identify expansion opportunities and report impact weekly.

Skills

Data-driven marketing

Strategic planning

Client engagement

Executive leadership

Cross-functional collaboration

Job description

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go towww.zetaglobal.com.

THE ROLE

We are seeking a Vice President of Consulting to lead and scale a high-impact consulting organization responsible for delivering data-driven marketing strategy, measurement, and activation across our client portfolio. This leader will oversee multiple consulting disciplines whileremaininghands-on in shaping client strategy, solving complex business problems, and driving measurable outcomes.

This role requires a unique blend of executive leadership, deep marketing and dataexpertise, and practitioner-level execution. The ideal candidate brings a strong point of view on identity-driven, omnichannelmarketing—understanding how data, targeting, and measurement intersect to drive performance across the full customer lifecycle.

You will serve as both an organizational leader and senior strategic advisor, accountable for team performance, client impact, and revenue growth tied to consulting engagements.

This role requiresexpertisein leveraging 1st & 3rd party data to deliver strategies that improve customer experience and drive engagementand revenue throughout the entire customer funnel within both paid and owned marketing channels .

The ideal candidate will have a passion for interpreting complex datasets, designing measurable experiments, and translating insights into actionable roadmaps. You will work closely with clients and internal teams to refine marketing efforts through holistic planning, personalization, channel orchestration, and innovative measurement techniques .

RESPONSIBILITIES

Leadership,TeamDevelopment &Scalability

• Develop, mentor, and train a high-performing team ofConsultantson best practices for diagnosing, structuring, and solving complex client business challenges using strategic, data-driven, and methodical consulting approaches.
• Establish repeatable frameworks, problem-solving methodologies, and consultative processes that drive consistency, scalability, and measurable client outcomes across engagements.
• Identifyand mentor rising talent within the team (or region) to build a bench of future consultants and support succession planning.
• Foster a collaborative and innovative culture, promoting professional growth and knowledge sharing within the team.
• Partneracross Data Cloud, Product, and Engineering teams to provide feedback on evolving client needs, shape roadmap priorities, andidentifyscalable consulting solutions or automation opportunities.

Data Interpretation, Tactical Roadmaps & Standardization

• Design comprehensive data strategies based on client goals,identifyingbothfirst-party(1P) and third-party (3P) data use cases that willoptimizeperformance in paid or owned channels.
• Translate client business goals into actionable, insight-driven media and CRM plans, and develop strategic recommendations that maximize marketing ROI.
• Translate complex data visualizations and dashboards into clear tactical roadmaps. Collaborate internally on a step-by-step plan for activation by channel.
• Operationalizeuseof generative AI and predictive analytics tools to streamline consulting workflows, proposal generation, and client storytelling. Train team members and evangelize AI-first thinking across consulting and client teams.
• Identifygaps in current data visualizations and dashboards that will result in added revenue opportunities for a broad range of clients.

Omnichannel Activation & Measurement

• Drive the development and implementation of innovative marketing measurement frameworks, clearly measuring the impact of omnichannel strategies on both brand and performance goals.
• Advise clients onoptimizingcustomer journeys through marketing funnel diagnostics and optimization.
• Identifyand evaluate new data sets that would create a differentiator for Zeta by delivering a deeper understanding of campaign performance and the impact on customer value compared to competitors.

Consultation & Thought Leadership

• Serve as a trusted advisor to C-suite executives and senior leaders,identifyingdata-driven quick wins that produce incremental revenue for their business. Guide the strategy for QBRs and Key Stakeholder meetings.
• Standardize the development of proformas for prospects and existing clients, projecting the quarterly revenue impact from activating data-driven audience & campaign recommendations.
• Support Sales SVPs in pitching incremental campaign strategies and expanded channel recommendations that result in added revenue based on our data intelligence or measurement capabilities.
• Build data intelligence workshops and playbooks for top tier accounts that outline a crawl/walk/run vision for data intelligence that aligns to their individual goals andobjectives.
• Develop new data-driven storytelling capabilities thatanswer foraclientwhat will drive engagementand why, building a framework that can be automated for future use cases.
• Collaborate withAccount Teamsand Sales toidentifyexpansion opportunities and track contribution.Report out to upper management team impact weekly.

REQUIREMENTS

• 12+ Years of experience in data-driven marketing strategy, campaign measurement, and client engagement/growth roles--with hands-on experience leading strategic planning, brand, and performance marketing programs.
• Experience with advanced data segmentation strategies, statistical testing methods, and multi-touch attribution models.
• Excellent ability to synthesize data into insights and develop actionable recommendations and roadmaps.
• Exceptional communication skills to effectively collaborate and present to C-Level Executives, as well as distill visions down to a practical application for cross-functional & internal teams.
• A proventrack recordin developing audience strategies, campaign measurement frameworks, andleveragingaddressable/people-based marketing tosolve forreal businessoutcomes.

SALARY RANGE

The salary range for this role is$180,000 - $200,000,depending on location and experience.

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here:https://zetaglobal.com/blog/a-look-into-zetas-ergs/

ZETA IN THE NEWS!

https://zetaglobal.com/press/?cat=press-releases