VP of CRM Strategy & Customer Growth

Targetbase; Irving, Northern (TX, KY); Hybrid; USD 180,000 - 240,000; Full time

Job summary

Targetbase in Irving, TX is seeking a visionary VP of Strategy to define and evolve CRM and engagement strategies across multiple brands. You will align data-driven insights with client objectives, shaping end-to-end customer experiences and long-term value creation.

You will lead executive-level discussions, mentor strategists, and partner with business development to drive growth beyond individual campaigns, while navigating ambiguity with a clear strategic point of view.

Qualifications

• Minimum 12-15 years of data-driven consumer marketing, CRM, or customer experience strategy.
• Experience leading CRM strategy at enterprise level with cross-industry exposure.
• Strong consultative selling and executive client engagement skills.

Responsibilities

• Provide executive oversight of CRM and engagement strategy across brands.
• Guide CRM and customer journey development from acquisition to retention.
• Influence senior clients and lead roadmap development and visioning.
• Mentor teams and establish strategic standards across the organization.

Education

Bachelor’s Degree

Master’s Degree

Job description

Targetbase in Irving, TX is seeking a visionary VP of Strategy to define and evolve CRM and engagement strategies across multiple brands. You will align data-driven insights with client objectives, shaping end-to-end customer experiences and long-term value creation.

You will lead executive-level discussions, mentor strategists, and partner with business development to drive growth beyond individual campaigns, while navigating ambiguity with a clear strategic point of view.