Senior Director, Consumer-Centric Strategy & Growth

Targetbase; Raleigh (NC); Hybrid; USD 150,000 - 210,000; Full time

Job summary

Targetbase, a hybrid-capable strategy and planning agency, seeks a Senior Director of Strategy to guide consumer-centric marketing for multiple clients from its Raleigh, NC office. The role emphasizes data-driven insights, cross-functional leadership, and a track record of driving growth.

Ideal candidates will have extensive experience across sectors and a strong consulting mindset. The position is full-time and hybrid, with a mix of in-office and remote work aligned to client needs.

Qualifications

• Minimum of 10+ years of business experience in consumer/strategic marketing.
• 10+ years of experience in 2+ industry sectors (e.g., Telecom, Retail, Packaged Goods, Healthcare, Strategy Consulting, Marketing Services, or Advertising).
• Bachelor’s Degree; Master’s Degree preferred.
• Experience in consultative selling is a plus.

Responsibilities

• Possesses overall responsibility for the strategic deliverables for assigned projects.
• Contributes to the development of effective marketing strategies for clients as they relate to consumer-centric marketing.
• Contributes to the creation of revenue growth via the design and sale of innovative solutions for existing clients.
• Ensures excellent service delivery to clients; responsible for collaborating with a multi-functional team and providing them the knowledge and enablement to ensure all delivery is “on strategy”

Skills

Strategic marketing

Client relationship management

Presentation skills

Cross-functional collaboration

Education

Bachelor’s Degree

Master’s Degree preferred

Job description

Targetbase, a hybrid-capable strategy and planning agency, seeks a Senior Director of Strategy to guide consumer-centric marketing for multiple clients from its Raleigh, NC office. The role emphasizes data-driven insights, cross-functional leadership, and a track record of driving growth.

Ideal candidates will have extensive experience across sectors and a strong consulting mindset. The position is full-time and hybrid, with a mix of in-office and remote work aligned to client needs.