VP, CRM Strategy & Lifecycle Growth

4As; New York (NY); On-site; USD 180,000 - 230,000; Full time

Benefits offered by this job

Summer Fridays

Week off between Christmas & New Year

Enviable work/life integration

Volunteer Days

Job summary

4As is seeking a Head of CRM to lead and transform the organization’s CRM strategy across all audience touchpoints. The role will own the end-to-end CRM ecosystem, data strategy, and customer journeys, ensuring alignment with marketing, growth, events and technology teams.

The incumbent will oversee CRM campaigns and lifecycle programs, translating insights into engagement strategies from prospect to member, reporting to the EVP Content, Digital & Brand.

Qualifications

• 10+ years in CRM, marketing operations or customer lifecycle management with leadership experience.
• Proven ability to influence revenue, pipeline or growth through CRM strategies.
• Experience working across growth, content, product and other cross-functional teams.
• Skilled in designing customer journey frameworks and personalized engagement.
• Hands-on with CRM platforms and marketing automation tools.

Responsibilities

• Lead building and execution of a unified CRM strategy spanning retention, acquisition and demand generation.
• Own end-to-end audience lifecycle strategy across members, prospects and partners.
• Oversee lead management, scoring, nurturing and conversion aligned with Growth and revenue targets.
• Develop data-driven journeys and segmentation; implement dashboards to measure performance.
• Collaborate with Tech, Content and Growth/Events to ensure CRM alignment with strategy.

Skills

CRM leadership

Revenue ownership

Cross-functional collaboration

Customer journey design

Lead generation & scoring

Data analytics

CRM platforms

Job description

4As is seeking a Head of CRM to lead and transform the organization’s CRM strategy across all audience touchpoints. The role will own the end-to-end CRM ecosystem, data strategy, and customer journeys, ensuring alignment with marketing, growth, events and technology teams.

The incumbent will oversee CRM campaigns and lifecycle programs, translating insights into engagement strategies from prospect to member, reporting to the EVP Content, Digital & Brand.