Vice President, Brand Strategy & Growth

Aumni; New York (NY); On-site; USD 180,000 - 300,000; Full time

Job summary

Chase's Consumer Banking Marketing group seeks a Vice President, Brand Strategy to define the long-term Freedom brand vision and translate it into practical guidance for campaigns, experiences, and digital touchpoints.

You will partner with campaign strategy and creative teams to shape briefs, messaging, and brand consistency from idea to launch, using customer insight, competitive context, and sound judgment to build enduring relevance and equity with customers.

Qualifications

• 10+ years of experience in brand strategy, portfolio strategy, consumer marketing, or strategic planning.
• Proven ability to translate insights into actionable recommendations for leaders.
• Strong commercial judgment and ability to connect brand choices to outcomes.
• Excellent strategic storytelling and executive communication skills.
• Ability to influence cross-functional stakeholders without direct authority.
• Experience developing high-quality briefs aligning objectives, insights, and direction.
• Comfort working in a regulated environment with attention to detail.
• Bachelor’s degree required.

Responsibilities

• Define and evolve the Freedom brand vision, positioning, value proposition, and narrative
• Develop brand architecture principles for product portfolio fit
• Identify differentiation opportunities and strategic territory for the Freedom brand
• Create strategic frameworks and guardrails guiding campaigns, content, media, experiences, and digital touchpoints
• Translate customer insights into clear strategic choices with research partners
• Assess category and competitor positioning to inform opportunities and risks
• Establish a learning agenda to track brand health and future evolution
• Serve as a senior steward of the Freedom brand across channels
• Co-develop campaign briefs aligning business goals, customer insights, and brand strategy
• Provide guidance throughout creative development, production, reviews, and launch milestones
• Ensure brand work complies with legal, risk, compliance, accessibility, and controls

Skills

Brand strategy

Portfolio strategy

Consumer marketing

Strategic planning

Executive communication

Cross-functional influence

Agency collaboration

Brief development

Regulatory awareness

Ambiguity tolerance

Education

Bachelor’s degree

Job description

Chase's Consumer Banking Marketing group seeks a Vice President, Brand Strategy to define the long-term Freedom brand vision and translate it into practical guidance for campaigns, experiences, and digital touchpoints.

You will partner with campaign strategy and creative teams to shape briefs, messaging, and brand consistency from idea to launch, using customer insight, competitive context, and sound judgment to build enduring relevance and equity with customers.