VP of Ad Ops

Think Advertising Jobs; Miami (FL); Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Medical, Dental & Vision Insurance - 2

401k with Company Match

Paid Parental Leave

Paid Vacation, Sick Time & Holidays

Job summary

Locala is hiring for a VP of Ad Ops in the Miami area. This hybrid role requires 2-3 days in office and reports to the COO, serving as the central authority and risk owner for global trading, support ops, and insights and reporting teams.

You will define and implement centralized trading strategies, oversee delivery and performance of campaigns, uphold SLAs, and interface with local MDs and Heads of CS. 10+ years in ad ops with leadership of large teams is required, plus a strong programmatic

Qualifications

• 10+ years of experience in ad operations, programmatic trading, or digital media, with at least 5 years in a senior leadership role.
• Deep understanding of the programmatic ecosystem (DSPs, SSPs, ad servers, exchanges).
• Proven track record of defining and governing centralized trading strategies across regions.
• Experience managing senior leaders (e.g., Heads of Trading or Ad Ops Directors).

Responsibilities

• Oversee global trading practice and implement central trading strategy.
• Ensure delivery of campaigns and adherence to SLAs.
• Interface with local MDs and Heads of CS; escalation point for strategic clients.
• Lead cross-regional teams to optimize margin profitability.

Skills

Leadership

Programmatic trading

Ad operations

Stakeholder management

Financial acumen

Education

Bachelor's degree

Master's degree / MBA

Tools

DSPs

SSPs

Ad servers

Exchanges

Job description

Locala is hiring for a VP of Ad Ops role. We are looking for candidates in the Miami, Montreal, or Toronto areas. This role is hybrid with 2-3 days expected in office.

YOUR ROLE:

The VP Ad Ops role will report to the COO. This role is the central authority and risk owner, ensuring global execution, accountability, and consistency for our trading, support ops, and insights and reporting teams. Your responsibilities will include:

• Global Strategic Leadership: Oversees the entire trading practice globallyDefines and implements the central trading strategyManager of head of trading / Adops / Reporting Insight
• Accountability for delivery and performance: Is accountable for the overall performance of the trading department (media and margin performance)Is accountable for the correct delivery of all campaigns and the adherence to all established SLAs
• Governance: Is the main interface with local Managing Directors (MDs) and Heads of Customer Success (Head of CS).Is the final point in the escalation process when a Strategic Client (Tier 1) is at high risk.

YOUR PROFILE:

• 10+ years of progressive experience in ad operations, programmatic trading, or digital media, with a minimum of 5 years in a senior leadership role overseeing large-scale or global teams.
• Deep, hands-on understanding of the programmatic ecosystem (DSPs, SSPs, ad servers, exchanges), with specific experience in mobile or location-based commerce media being a strong plus.
• Proven track record of defining, implementing, and governing centralized trading strategies across multiple regions or markets.
• Experience managing other leaders (such as Heads of Trading or Ad Ops Directors) is required.
• Strong financial acumen with demonstrated experience managing media performance, optimizing margin profitability, and holding teams accountable to strict delivery SLAs.
• Exceptional ability to interface with and influence senior internal stakeholders, particularly local Managing Directors (MDs) and Heads of Customer Success (CS).
• Undergraduate degree required; Master's degree or MBA is a plus.
• Solution-oriented, highly analytical, and adaptable. You thrive in a dynamic environment and have a demonstrated ability to lead through organizational change.

Benefits:

• Medical, Dental & Vision Insurance - 100% paid for the employee-only, 80% for dependents
• 401k with Company Match
• Paid Parental Leave
• Paid Vacation, Sick Time & Holidays