VP of Ad Ops

Asklocala; Coral Gables (FL); Hybrid; USD 180,000 - 280,000; Full time

Benefits offered by this job

Medical and dental

401k with match

Parental leave

Paid vacation & holidays

Job summary

Locala in Miami is seeking a VP Ad Ops to lead global trading, support ops and insights. You will report to the COO and guide a cross-regional team to ensure execution, accountability and governance for trading, ad ops, and reporting functions.

We look for 10+ years in ad operations, strong programmatic and stakeholder management, and a track record of scalable leadership across regions. Hybrid role with 2–3 days in office, collaboration with MDs and CS heads.

Qualifications

• 10+ years in ad operations, programmatic trading, or digital media.
• Minimum 5 years in senior leadership overseeing large/global teams.
• Deep understanding of DSPs/SSPs and mobile/location-based media.
• Proven ability to define, implement, and govern centralized trading strategies.

Responsibilities

• Lead global trading practice and define central trading strategy.
• Manage heads of Trading, Ad Ops, and Reporting Insights.
• Ensure delivery of campaigns, adherence to SLAs, and margin profitability.
• Interface with local MDs and Heads of Customer Success; escalate strategic clients.

Skills

Ad ops leadership

Programmatic trading

Digital media

Location-based media

Stakeholder management

Strategic planning

Leadership

Education

Bachelor's degree

MBA

Tools

DV360

The Trade Desk

Ad servers

Job description

Locala is hiring for a VP of Ad Ops role. We are looking for candidates in the Miami, Montreal, or Toronto areas. This role is hybrid with 2-3 days expected in office.

Locala is the world’s leading commerce media platform, leveraging consumer insights and location data to increase brand awareness, drive consumers to store, and deliver smarter business outcomes. Our proprietary technology enables local advertising and insights at scale, all while meeting the highest user privacy standards in the industry.

YOUR ROLE:

The VP Ad Ops role will report to the COO. This role is the central authority and risk owner, ensuring global execution, accountability, and consistency for our trading, support ops, and insights and reporting teams. Your responsibilities will include

Global Strategic Leadership:

• Oversees the entire trading practice globally

• Defines and implements the central trading strategy

• Manager of head of trading / Adops / Reporting Insight

Accountability for delivery and performance

• Is accountable for the overall performance of the trading department (media and margin performance)

• Is accountable for the correct delivery of all campaigns and the adherence to all established SLAs

Governance

• Is the main interface with local Managing Directors (MDs) and Heads of Customer Success (Head of CS).

• Is the final point in the escalation process when a Strategic Client (Tier 1) is at high risk.

YOUR PROFILE:

• 10+ years of progressive experience in ad operations, programmatic trading, or digital media, with a minimum of 5 years in a senior leadership role overseeing large-scale or global teams.

• Deep, hands-on understanding of the programmatic ecosystem (DSPs, SSPs, ad servers, exchanges), with specific experience in mobile or location-based commerce media being a strong plus.

• Proven track record of defining, implementing, and governing centralized trading strategies across multiple regions or markets. Experience managing other leaders (such as Heads of Trading or Ad Ops Directors) is required.

• Strong financial acumen with demonstrated experience managing media performance, optimizing margin profitability, and holding teams accountable to strict delivery SLAs.

• Exceptional ability to interface with and influence senior internal stakeholders, particularly local Managing Directors (MDs) and Heads of Customer Success (CS).

• Undergraduate degree required; Master’s degree or MBA is a plus.

• Solution-oriented, highly analytical, and adaptable. You thrive in a dynamic environment and have a demonstrated ability to lead through organizational change.

In addition to an engaging company culture, a remote-first work environment and training & development, future Localers can expect a competitive benefits package that includes:

• Medical, Dental & Vision Insurance - 100% paid for the employee-only, 80% for dependents

• 401k with Company Match

• Paid Parental Leave

• Paid Vacation, Sick Time & Holidays