VP, National Retail & Distributor Growth

Javvy Coffee Company; United States; Remote; USD 180,000 - 280,000; Full time

Benefits offered by this job

Health Insurance

Dental & Vision Insurance

Life Insurance

401(k) Retirement Plan

Parental Leave

Free Access to Javvy Products

Career Growth Opportunities

Collaborative, Fast-Paced Start-Up

Job summary

Javvy Coffee Company is seeking a VP of Sales to own nationwide distribution and retail expansion. You will lead wholesale, retail, and distributor partnerships, building a high-performing sales team to scale the brand across natural, mass, club, and e-commerce channels.

The ideal candidate has 8+ years in CPG sales leadership, strong mass grocery experience, and a proven track record of driving national growth while optimizing trade spend and margins.

Qualifications

• 8+ years of sales leadership experience in the CPG industry with retail and distribution growth.
• Experience in Mass Grocery channels (Kroger, Albertsons/Safeway, Ahold Delhaize, Publix).
• Proven track record driving national retail expansion and key account management.
• Deep knowledge of distributor networks and broker partnerships.
• Strong financial acumen around trade spend, margins, and forecasting.
• Experience scaling a sales team in a high-growth, entrepreneurial environment.
• Leadership, negotiation, and relationship-building skills.
• Bachelor’s degree required; MBA or advanced degree is a plus.

Responsibilities

• Lead Retail & Distributor Expansion: grow distribution across multiple retail channels.
• National Accounts: manage relationships with major chains and drive growth.
• Distributor Management: expand partnerships with key distributors and ensure execution.
• Build & Lead Sales Team: recruit and develop account managers and field reps.
• Broker & Field Strategy: oversee broker relationships and field execution.
• P&L & Forecasting: own forecasting, budgeting, and trade spend allocation.
• Cross-Functional Collaboration: align GTM with Marketing, Operations, Finance, Leadership.
• Strategic Planning: monitor market trends and inform sales strategy.

Skills

Sales leadership

Retail & distribution growth

National accounts

Distributor networks

Forecasting & budgeting

Leadership & negotiations

MBA or advanced degree

Education

Bachelor’s degree in Business/Marketing

MBA

Tools

Salesforce

Excel

Job description

Javvy Coffee Company is seeking a VP of Sales to own nationwide distribution and retail expansion. You will lead wholesale, retail, and distributor partnerships, building a high-performing sales team to scale the brand across natural, mass, club, and e-commerce channels.

The ideal candidate has 8+ years in CPG sales leadership, strong mass grocery experience, and a proven track record of driving national growth while optimizing trade spend and margins.