VP, Media Strategy: Data-Driven Growth Lead

Interpublic; New York (NY); Hybrid; USD 175,000 - 230,000; Full time

Job summary

Omnicom is seeking a Director, Media Strategy - VP in New York. You will lead data-driven, integrated media plans, coordinating with analytics, search, social, and client teams to address complex briefs and growth opportunities.

The role involves presenting recommendations in live client meetings and expanding the agency’s strategic offerings. At least 10 years in offline/online media planning within the pharmaceutical space is required, with a track record of end-to-end plan development and use

Qualifications

• 10+ years of integrated Off-line and Online Media Planning experience.
• Experience stewarding end-to-end plan development for clients/brands in pharmaceutical industry.
• Ability to use syndicated and proprietary data for insights and recommendations.

Responsibilities

• Lead strategic development of data-driven, integrated media plans.
• Coordinate with internal SME teams during plan development for existing and new business.
• Present media assignments and recommendations in client meetings.
• Develop tools and playbooks to extend the team's services.

Skills

Integrated Media Planning

Pharma Experience

Data Analysis

New Business Experience

Job description

Omnicom is seeking a Director, Media Strategy - VP in New York. You will lead data-driven, integrated media plans, coordinating with analytics, search, social, and client teams to address complex briefs and growth opportunities.

The role involves presenting recommendations in live client meetings and expanding the agency’s strategic offerings. At least 10 years in offline/online media planning within the pharmaceutical space is required, with a track record of end-to-end plan development and use