Digital Media Strategy & Activation Manager

Omnicom Media; New York (NY); On-site; USD 50,000 - 95,000; Full time

Benefits offered by this job

In-office work 3 days/week

Job summary

Omnicom Media in New York is seeking a data-driven Media Planner to develop digital media plans aligned with campaign objectives in national and local markets, and to make activation and campaign set up recommendations based on performance and client needs.

You will evaluate media vendor proposals, allocate budgets, negotiate pricing, and monitor delivery while collaborating with sales, vendors and interagency teams to stay ahead of industry trends and deliver effective campaigns.

Qualifications

• 3-5 years of experience in a digital media role.
• Must have digital ad operations expertise inclusive of campaign set up, appending UTMs, campaign QA, taxonomy, tracking and mapping.
• Knowledge of the digital marketing landscape inclusive of social, site direct and programmatic.
• Analytical thinking and the ability to work with numbers.
• Ability to write clearly and concisely and present orally in an articulate and confident manner.
• Exceptional organization skills and attention to detail while juggling multiple tasks.
• Ability to work as part of a team.

Responsibilities

• Develop data-driven digital media plans directly linked to achieving specific campaign objectives in national and local markets
• Confidently make activation and campaign set up recommendations based on historical performance, industry best practices, and individual client needs
• Evaluate media vendor proposals, allocate budgets across vendors, and negotiate pricing
• Meet with sales representatives and vendors to keep abreast of industry trends, new media solutions, and marketplace conditions
• Communicate pertinent market information to interagency teams as necessary
• Oversee activation of all digital and social campaigns within client media specifications by the assigned deadlines to ensure campaign launch dates are met
• Maintain accurate records of buys, budgets, revisions, credits, etc.
• Monitor campaign delivery to meet budget requirements, impression delivery, achievement of client-specific KPIs
• Recommend performance-led optimizations to improve campaign efficiency, engagement and conversions
• Collaborate with Analytics to provide tracking reports and post-buy delivery analyses
• Manage and monitor clearance of discrepancies and accounting functions on a timely basis

Skills

Digital media

Digital ad operations

Digital marketing landscape

Analytical thinking

Written & verbal communication

Organizational skills

Teamwork

Job description

Omnicom Media in New York is seeking a data-driven Media Planner to develop digital media plans aligned with campaign objectives in national and local markets, and to make activation and campaign set up recommendations based on performance and client needs.

You will evaluate media vendor proposals, allocate budgets, negotiate pricing, and monitor delivery while collaborating with sales, vendors and interagency teams to stay ahead of industry trends and deliver effective campaigns.