Vice President, Analytics

UNAVAILABLE; Atlanta (GA); Hybrid; USD 168,150 - 230,100; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Disability insurance

401(k) plan

Paid Time Off

Job summary

Publicis Collective is seeking a Vice President of Media Analytics to lead client satisfaction and business growth across analytics. This role drives cross‑agency collaboration, supports media investment teams, and mentors a high‑performing analytics group to align with organizational goals.

The VP will foster a culture of intellectual curiosity, coach staff, and publish frameworks for major data and strategic issues, leveraging Collective intellectual capital to deliver innovative client

Qualifications

• 10+ years of strategy and operations experience in Media Analytics, Management Consulting, Marketing or Interactive Consulting.
• Expertise in the digital world across industries, including automotive, telecommunications, retail, CPG, and financial.
• A strong knowledge of integrated marketing and CRM disciplines.
• Proven leadership ability and strong, impactful client relationship experience.
• Stellar communication and presentation skills: engaging, straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs.

Responsibilities

• Strengthening client relationships by serving as a key thought leader and aligning marketing strategy with a client’s broader business goals and objectives.
• Driving the use of data in decision‑making throughout the organization, partnering with experts, vendors, and organizational leaders to get it done.
• Responding to client media and enterprise‑wide business needs including performance analytics, strategic budgeting decisions, competitive assessments, and business‑case analyses.
• Collaborating across functions and coordinating with general managers, Creatives, User Experience, Technology, Media Planning, and Project Management teams.
• Establishing partnerships with emerging technology and data providers through an innovation initiative.
• Providing methodological support, coaching, training, and advice to Analytics staff on multiple levels across multiple client and internal assignments.
• Publishing formal frameworks and methodologies for approaching major data and strategic issues, leveraging existing Collective intellectual capital and developing innovative concepts.

Skills

Leadership

Client relationship management

Data-driven decision making

Strategic thinking

Communication & presentation

Job description

Company Description

As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to connect media, data, technology, and teams by what matters most – business outcomes. We’re a full-service media agency where nearly half our experts focus on data, research, analytics, technology, or strategy. At Publicis Collective, 100% of our 2,200 global practitioners can access advanced insights and scale media with precision through our proprietary OS, powering marketing that drives measurable business performance and transformation.

Job Description

At Publicis Collective, we know tomorrow’s challenges won’t be solved by today’s solutions. It’s why we support our teams with the resources and tools they need to continue redefining the future of marketing. It’s also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes.

Publicis Collective’s consultative practitioners are catalysts for business growth and innovation; we are an incubator for high‑performing talent and a launchpad for ideas that push the boundaries of what’s possible.

As part of the global Publicis Media network, we’re backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet.

If you’re a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you.

OVERVIEW

The Vice President, Media Analytics (VP) is a strategic leader responsible for driving client satisfaction and business growth within the analytics. This individual will lead cross‑agency collaboration and support media investment teams, ensuring effective client strategies and project execution. This position requires exceptional leadership, client relationship‑building skills, and a passion for innovation in analytics and media.

Additionally, the VP will mentor and develop a high‑performing team, ensuring alignment with organizational goals and fostering a culture of intellectual curiosity and collaboration.

Responsibilities

• Strengthening client relationships by serving as a keythought leader and aligning marketing strategy with a client’s broader business goals and objectives
• Driving the use of data in decision‑making throughout the organization, partnering with experts, vendors, and organizational leaders to get it done
• Responding to client media and enterprise‑wide business needs including performance analytics, strategic budgeting decisions, competitive assessments, and business‑case analyses
• Collaborating across functions and coordinating with general managers, Creatives, User Experience, Technology, Media Planning, and Project Management teams
• Establishing partnerships with emerging technology and data providers through an innovation initiative
• Providing methodological support, coaching, training, and advice to Analytics staff on multiple levels across multiple client and internal assignments
• Publishing formal frameworks and methodologies for approaching major data and strategic issues, leveraging existing Collective intellectual capital and developing innovative concepts

Qualifications

• 10+ years of strategy and operations experience in Media Analytics, Management Consulting, Marketing or Interactive Consulting
• Expertise in the digital world across industries, including automotive, telecommunications, retail, CPG, and financial
• A strong knowledge of integrated marketing and CRM disciplines
• Proven leadership ability and strong, impactful client relationship experience
• Stellar communication and presentation skills: engaging, straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs

Benefits and Compensation

Compensation Range: USD $168,150.00 - USD $230,100.00 / Annually. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant and the requirements of the position. Temporary roles may also qualify for participation in our 401(k) plan and medical benefits once eligibility criteria are met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401(k), and paid time off.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Equal Employment Opportunity

Publicis Groupe is an Equal Opportunity Employer. All applicants will be considered for employment without consideration of race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, protected veteran status, or any other status protected by applicable law.