Marketing Technology Manager (2 Openings)

AARP; Washington (District of Columbia); Hybrid; USD 110,000 - 170,000; Full time

Benefits offered by this job

401(k) plan

Company‑funded pension

Health, dental, and vision insurance

Paid time off

Job summary

AARP is seeking a Marketing Technology Manager to bridge Marketing and Technology, optimizing its MarTech ecosystem and data-driven digital experiences. You will partner with Marketing, Digital Experience, Data, and Technology teams to translate business needs into scalable tech solutions, with a focus on AEM and personalization capabilities.

Responsibilities include roadmap design, agile engagement leadership, and guiding vendors and internal teams through adoption, testing, and measurement to

Qualifications

• Bachelor's degree in Marketing, IT, CS, Business Administration, MIS, or related field; equivalent experience may be considered.
• 5+ years of experience in marketing technology, digital experience, or related initiatives.
• Advanced experience with Adobe Experience Manager (AEM) for enterprise digital experiences.
• Experience with personalization technologies and customer engagement platforms.
• Experience with enterprise data platforms like Palantir Foundry or Salesforce.

Responsibilities

• Manage technology projects and collaborate with cross-functional teams to allocate resources and track progress.
• Provide strategic guidance on the technology roadmap and implement improvements and new functionality in applications.
• Create product strategies and roadmaps based on understanding of technology stack, goals, and consumer needs; lead agile engagements.
• Serve as business liaison with technology and vendors; support end users through training and rollout activities.
• Advise on data accuracy and integration best practices across the enterprise.
• Translate business ideas into technical implementations using user stories and acceptance criteria.

Skills

Cross-functional collaboration

Stakeholder communication

Education

Bachelor's degree

Tools

Adobe Experience Manager (AEM)

Palantir Foundry

Salesforce

Personalization technologies

Job description

Overview

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health and financial security, and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the nation's largest-circulation publications, AARP The Magazine and the AARP Bulletin.

Marketing Technology Manager

The Marketing Technology Manager serves as a key connection between Marketing and Technology, responsible for operating and optimizing AARP’s marketing technology ecosystem to deliver personalized, data-driven digital marketing experiences. Working with existing platforms, applications, legacy systems, web interfaces, and emerging technologies, this role helps identify and implement solutions that address evolving marketing and customer needs. Working closely with Business, Marketing, Digital Experience, Data, and Technology teams, the Marketing Technology Manager translates business and marketing needs into technology requirements and scalable solutions. The role supports the implementation, enhancement, and ongoing management of enterprise MarTech platforms to drive business outcomes. This role works extensively with Adobe Experience Manager (AEM), personalization technologies, and customer engagement capabilities. The Marketing Technology Manager guides platforms and solutions throughout their lifecycle—from identifying needs and defining requirements through implementation, testing, adoption, measurement, and ongoing optimization. The role works directly with platforms and systems while partnering with technical teams on architecture, development, integration, and support. This position combines marketing knowledge, product management, and technology expertise. The manager works to understand how marketers use technology to engage audiences, improve customer experiences, and achieve measurable business results, while collaborating across a highly matrixed organization.

Responsibilities

• Manages technology projects and collaborates with cross-functional teams to determine resources needed and responsibly stewards them, tracks progress against established timelines, plans for and supports adoption through stakeholder engagement and training coordination. Collaborates across teams during the discovery phase to assess value, usability, and feasibility and organizational impact of enhancement concept and experience.
• Provides strategic guidance on the department's technology roadmap and manages the process of designing and implementing improvements and new functionality in technology applications.
• Creates product strategies and roadmaps based on a deep understanding of the product technology stack, department goals and consumer needs.. Leads technical engagements utilizing an agile planning and development methodology.
• Acts as a business liaison with technology and vendors and support end users through coordinated communication, training and rollout activities. Provides counsel to other business units in the execution of technology initiatives and digital engagement. Collaborates with stakeholders to identify opportunities to streamline technology processes that support the business unit. Engages with internal and external vendor teams to establish priorities, manage work requests, and ensure on-time delivery of enhancements.
• Gathers an in-depth understanding of the enterprise's technical landscape, data management practices, workflows, and data available across the enterprise. Advises on data accuracy and integration best practices, as needed.
• Defines and translates strategic business ideas into technical product implementations utilizing actionable, digestible user stories and acceptance criteria, ensuring all organizational, regulatory, and strategic compliance requirements and objectives are met.
• Utilizes technology to advance AARP and organizational priorities.. Serves as a resource within their business unit on appropriate tools/software and shares expertise openly and accessibly to advance business unit priorities and projects and to meet critical goals.

Qualifications

• Bachelor's degree in Marketing, Information Technology, Computer Science, Business Administration, Management Information Systems, Marketing Technology, or a related field; equivalent combination of education and relevant professional experience may be considered in lieu of a degree.
• 5+ years of related experience specifically in marketing technology (MarTech), digital experience, enterprise application, or business technology initiatives.
• Advanced experience and skill level with Adobe Experience Manager (AEM), including implementation, administration, optimization, and support of enterprise digital experiences.
• Experience leveraging personalization technologies, customer engagement platforms, customer data platforms, or similar solutions to deliver personalized digital experiences.
• Experience with enterprise data and customer platforms such as Palantir Foundry, Salesforce, or comparable technologies.

AARP will not sponsor an employment visa for this position at this time.

Additional Requirements

• Regular and reliable job attendance.
• Effective verbal and written communication skills.
• Exhibit respect and understanding of others to maintain professional relationships.
• Independent judgement in evaluation options to make sound decisions.
• In office/open office environment with the ability to work effectively surrounded by moderate noise.

Hybrid Work Environment

AARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories.

Compensation And Benefits

AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.