Senior MarTech & Personalization Strategy Lead

Verizon Communications; Basking Ridge (NJ); Hybrid; USD 126,000 - 242,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Verizon Communications in the United States (New Jersey area) seeks a Senior MarTech Technology Manager to bridge Martech strategy, tech execution, and next-gen personalization. The role demands leadership of large teams, agile delivery, and deep expertise across Pega, Adobe, and AI-driven personalization.

You will craft executive narratives, build program roadmaps, and drive a $5-10M capital plan, delivering measurable business impact through advanced marketing technology.

Qualifications

• Bachelor’s degree or four or more years of work experience.
• Six or more years of marketing technology and strategy experience, with a focus on MarTech, Adobe, and Pega
• Experience leading marketing technology teams where the focus is on both strategy and technology
• Experience building PowerPoint storytelling decks
• Experience delivering "exec-ready" presentations to senior leadership.
• Experience leading large-scale technical working sessions with both technical and business peers, and managing a large internal team.

Responsibilities

• Own the evolution of the Martech strategy and personalization of both customers and experiences across Verizon’s channels, invoking cutting edge AI and agentic solutions to enable best in class personalization.
• Own the evolution of the Pega Decisioning and Real Time Marketing platforms, designing architecture and decisioning strategy to build a flexible, scalable, future-proofed platform.
• Deep-dive into the technical depth of Marketing Technology to scale our tech stack to achieve agentic personalization goals and provide best-in-class industry expertise on both current and future technology stack.
• Lead day-to-day technical strategy discussions, navigating requirements with technical teams to ensure business need and strategy is met with a standard of execution excellence.
• Lead large-group working sessions focused on the execution of work, making decisive trade-offs based on both business impact and technical feasibility.
• Experienced in navigating the Adobe ecosystem and other MarTech tools to power next-gen personalization, with the strategic vision to synchronize decisioning logic across diverse platforms, from data warehouses to digital storefronts and retail systems.

Skills

MarTech strategy

Pega decisioning

Adobe Real Time Marketing

AI/ML integration

Executive storytelling

Leadership

Education

Bachelor’s degree

Tools

PowerPoint

Job description

Verizon Communications in the United States (New Jersey area) seeks a Senior MarTech Technology Manager to bridge Martech strategy, tech execution, and next-gen personalization. The role demands leadership of large teams, agile delivery, and deep expertise across Pega, Adobe, and AI-driven personalization.

You will craft executive narratives, build program roadmaps, and drive a $5-10M capital plan, delivering measurable business impact through advanced marketing technology.