VP, Marketing Technology

AARP; Washington (District of Columbia); Hybrid; USD 150,000 - 190,000; Full time

Benefits offered by this job

401(k)

Company pension plan

Health, dental, vision coverage

Job summary

AARP, the nation's leading nonprofit for 50+, seeks a Vice President of Marketing Technology to optimize and advance the enterprise marketing tech ecosystem. You will lead data-driven, personalized marketing experiences across channels by collaborating with digital, data, analytics, and technology teams to drive growth and efficiency.

Commitment to scalable platforms, governance, and best practices is essential, with a focus on enterprise-grade analytics, automation, and measurement.

Qualifications

• Bachelor’s degree in Marketing, IT, Business Administration, Computer Science, or related field; MBA or advanced degree preferred.
• 10+ years of progressive experience in marketing technology and related leadership roles.
• Expertise in marketing technology platforms, analytics, personalization, and campaign orchestration.
• Experience leading enterprise-scale MarTech initiatives and complex ecosystems.
• Strong data architecture, privacy, security, and governance knowledge.
• Proven ability to drive cross-functional collaboration to deliver business outcomes.

Responsibilities

• Defines requirements and oversees selection, integration, and optimization of marketing platforms including analytics, personalization, and campaign orchestration tools.
• Ensures platforms are connected, scalable, and secure, enabling data flow and personalized marketing experiences.
• Leads development of operating models, standards, and governance for marketing tech across the enterprise.
• Assesses capabilities and modernizes platforms to improve scalability and efficiency.
• Partners with technology teams to align marketing needs with capabilities and ensure omnichannel engagement.
• Leads adoption and scaling of personalization to improve engagement and measure impact.

Skills

Marketing leadership

Cross-functional collaboration

Data-driven decision making

Strategic planning

Performance measurement

Education

Bachelor’s degree in Marketing/IT/Business/CS

MBA or advanced degree preferred

Tools

Analytics platforms

Customer data platforms

Personalization

Campaign orchestration

Automation

Content delivery solutions

Job description

Overview

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health and financial security, and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the nation's largest-circulation publications,

Overview

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health and financial security, and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the nation's largest-circulation publications, AARP The Magazine and the AARP Bulletin.

Vice President, Marketing Technology

is responsible for optimizing and advancing the enterprise marketing technology ecosystem to enable personalized, data-driven, and scalable marketing experiences. This role works closely with digital and technology teams to drive the adoption and effective utilization of existing technology capabilities while identifying business needs, capability gaps, and opportunities for future enhancements. The Vice President provides oversight and coordination of the tools, platforms, and processes that support consistent communication, performance measurement, and continuous improvement across marketing channels. Through strong cross-functional collaboration, this leader helps ensure marketing technology capabilities evolve to meet changing business needs and support long-term enterprise growth.

Responsibilities

• Defines the business requirements and oversees the selection, integration, and optimization of marketing platforms including analytics, personalization, and campaign orchestration tools.
• Ensures marketing platforms are effectively connected, scalable, and secure by partnering with enterprise technology teams, enabling seamless data flow and consistent execution of personalized, data-driven marketing experiences.
• Leads the creation and evolution of frameworks, standards, and operating models that empower marketing teams to use technology effectively and consistently across the enterprise.
• Assesses current marketing technology capabilities and identify opportunities to modernize platforms, streamline workflows, and improve scalability to drive competitive advantage and future ready marketing operations.
• Partners with enterprise technology teams to align marketing needs with existing and emerging technology capabilities, ensuring marketing platforms are effectively developed and leveraged to support personalization, automation, measurement, content delivery, and omnichannel engagement.
• Leads the adoption and scaling of personalization capabilities across marketing channels, ensuring teams effectively leverage data-driven insights and establishing measurement approaches to evaluate impact on engagement, conversion, and operational efficiency.

Qualifications

• Bachelor's degree in Marketing, Information Technology, Business Administration, Computer Science, or a related field; MBA or relevant advanced degree preferred.
• 10+ years of progressive experience in marketing technology, digital marketing, marketing operations, or related technology leadership roles, including experience leading enterprise-scale MarTech initiatives.
• Demonstrated expertise in marketing technology platforms, including analytics, customer data, personalization, campaign orchestration, automation, and content delivery solutions.
• Proven experience leading the selection, integration, optimization, and governance of complex marketing technology ecosystems across large organizations.
• Strong understanding of data architecture, systems integration, data privacy, security, and enterprise technology practices to ensure scalable and compliant marketing operations.
• Experience developing and implementing operating models, frameworks, standards, and best practices that drive effective technology adoption and consistent execution across marketing teams.
• Proven ability to lead cross-functional collaboration with marketing, digital, data, analytics, and technology teams to deliver business outcomes and support enterprise growth strategies.
• Strong analytical, strategic planning, and leadership skills, with a demonstrated ability to leverage data-driven insights, personalization, and performance measurement to improve engagement, conversion, and operational efficiency.

AARP will not sponsor an employment visa for this position at this time.

Additional Requirements

• Regular and reliable job attendance
• Effective verbal and written communication skills
• Exhibit respect and understanding of others to maintain professional relationships
• Independent judgement in evaluation options to make sound decisions
• In office/open office environment with the ability to work effectively surrounded by moderate noise

Hybrid Work Environment

AARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories.

Compensation And Benefits

AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.