Strategic Marketing Ops & Tech Optimization Manager

AARP; Washington (District of Columbia); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

401(k)

Pension plan

Health, dental, and vision

Life insurance

Paid time off

Tuition reimbursement

Job summary

AARP is seeking a Marketing Process & Technology Optimization Manager to design, implement, and continuously improve marketing processes and technology-enabled solutions. You will partner with marketing, technology, analytics, finance, and business stakeholders to enhance planning, execution, governance, and measurement practices that improve efficiency, visibility, and scalability.

The role requires a Bachelor’s degree and at least 5 years in marketing operations or related fields; experience

Qualifications

• Bachelor’s degree required in Marketing, Business Admin, Communications, IS, or related field.
• Minimum 5 years in marketing operations, enablement, process improvement, PM, or related discipline.
• Experience designing and optimizing marketing processes, workflows, and operating procedures.
• Proven ability to evaluate and implement technology-enabled marketing solutions.
• Experience leading cross-functional initiatives with marketing, technology, analytics, finance, and business stakeholders.
• Strong knowledge of process improvement, change management, governance, and adoption of new tools.
• Experience developing performance metrics, operational reporting, and process documentation.
• Excellent communication, stakeholder management, analytical, and PM skills.

Responsibilities

• Contributes to long-term goals by aligning division plans with business objectives and reporting on performance vs plans.
• Plans, organizes, and implements projects with milestones, timelines, and resource estimates.
• Evaluates programs and analyzes processes to identify improvements and efficiency gains.
• Maintains policy compliance and drives cross-functional initiatives from planning to implementation.
• Identifies opportunities to streamline workflows and reduce manual effort.
• Partners with technology and functional leaders to modernize processes for scalable operations.
• Ensures effective communication plans with internal and external stakeholders.

Skills

Marketing operations

Process optimization

Project management

Stakeholder management

Cross-functional collaboration

Change management

Governance

Performance metrics

Education

Bachelor’s degree in Marketing, Business Administration, Communications, Information Systems, or related field

Tools

Marketing automation

Job description

AARP is seeking a Marketing Process & Technology Optimization Manager to design, implement, and continuously improve marketing processes and technology-enabled solutions. You will partner with marketing, technology, analytics, finance, and business stakeholders to enhance planning, execution, governance, and measurement practices that improve efficiency, visibility, and scalability.

The role requires a Bachelor’s degree and at least 5 years in marketing operations or related fields; experience