VP, Marketing Tech Integration & Engagement

Financialnarrative; Costa Mesa (CA); Hybrid; USD 110,000 - 185,000; Full time

Job summary

Synchrony is seeking a VP-level leader to drive cross-channel marketing integration and engagement. The role partners with Marketing, Product, Data, and channel owners to translate needs into requirements, champion capabilities, and accelerate the adoption of new tools and features such as personalization, AI-enabled tooling, SMS, and app enhancements.

The candidate will lead GTM initiatives for new services, own the annual cardholder sweepstakes strategy, and ensure campaigns are compliant, on

Qualifications

• Bachelor's degree or 12 years of experience in credit card, financial services or health and wellness marketing.
• 8+ years in marketing with at least 3 years of campaign execution.
• Ability to build cross-channel marketing strategies, test plans, and program calendars across verticals.
• Understand data flows, platform capabilities/constraints, and end-to-end processes to improve execution.
• Lead integration and adoption of marketing capabilities (ESP/CDP/personalization, mobile app messaging, experimentation, AI-enabled tooling).
• 3+ years of people management experience.
• Drive adoption through training/playbooks, stakeholder engagement, and measurement of usage and impact.
• Define KPIs, analyze performance, derive insights, and iterate for engagement, conversion, adoption, and retention.

Responsibilities

• Lead cross-channel campaigns from strategy through launch and optimization.
• Partner with Product, MarTech, and Data teams to implement or expand marketing capabilities.
• Develop and execute GTM plans for new services and capabilities with stakeholders.
• Own promotions, sweepstakes, and measurement for compliant execution.
• Lead go-to-market and launch plans with Industry marketing leads and partners.

Skills

Cross-functional leadership

Campaign leadership

MarTech adoption

Personalization

Analytics & KPI

Executive communication

Go-to-market strategy

Project management

Change enablement

Education

Bachelor's degree

High school diploma + 12 years relevant experience

Tools

ESP/CDP

Dynamic Yield

Movable Ink

Knotch

Job description

Synchrony is seeking a VP-level leader to drive cross-channel marketing integration and engagement. The role partners with Marketing, Product, Data, and channel owners to translate needs into requirements, champion capabilities, and accelerate the adoption of new tools and features such as personalization, AI-enabled tooling, SMS, and app enhancements.

The candidate will lead GTM initiatives for new services, own the annual cardholder sweepstakes strategy, and ensure campaigns are compliant, on