Senior Product Manager, Marketing Tech & Engagement

VISA; San Francisco (CA); On-site; USD 154,000 - 246,000; Full time

Job summary

Visa is seeking a Senior Product Manager to lead the strategy and roadmap for Visa Marketing 360, Visa's global marketing automation platform. You will translate business and client needs into scalable platform capabilities and partner across marketing, engineering, and regional teams to drive engagement, personalization, and measurable outcomes.

The role focuses on lifecycle ownership, integration, and platform optimization, with emphasis on data-driven decisions, privacy, and compliance to

Qualifications

• 8+ years of relevant work experience with a Bachelor Degree or 5+ years with an Advanced Degree or 2+ years with a PhD.

Responsibilities

• Define and communicate the product vision and roadmap for Visa Marketing 360.
• Translate objectives into clear requirements, user stories, acceptance criteria and release plans.
• Prioritize backlog based on business value, user needs, and feasibility.
• Partner with engineering, design, analytics, and marketing to deliver platform enhancements on time.
• Ensure compliance, data privacy, and scalable data flows across regions.

Skills

Product management

Stakeholder management

Agile methodologies

Cross-functional collaboration

Education

Bachelor's degree

Advanced degree (Masters/MBA/JD/MD)

Tools

Jira

Job description

Visa is seeking a Senior Product Manager to lead the strategy and roadmap for Visa Marketing 360, Visa's global marketing automation platform. You will translate business and client needs into scalable platform capabilities and partner across marketing, engineering, and regional teams to drive engagement, personalization, and measurable outcomes.

The role focuses on lifecycle ownership, integration, and platform optimization, with emphasis on data-driven decisions, privacy, and compliance to