Chief Marketing Officer: Growth Strategy & Team Leader

Synchrony; Stamford (CT); Hybrid; USD 260,000 - 430,000; Full time

Job summary

Synchrony is seeking a senior marketing leader for the Home & Auto platform in the United States. The role drives marketing strategy, analytics, digital execution, and partner networks across a $30B asset group, coordinating with executive leadership to achieve client and business objectives.

You will oversee a broad marketing function, develop teams, and secure funding for strategic initiatives while guiding cross-sell opportunities with partners and merchants.

Qualifications

• Bachelor's degree and 15+ years experience in Marketing, Strategy or General Management in Financial Services; or the alternative on High School Diploma / GED with 18+ years experience.
• 15+ years experience in Analytics or related quantitative or P&L areas.
• Leadership experience in large Matrix Organizations with strong regulatory oversight.
• Leadership experience leading or as a C-Level functional leader of a large business unit in a major financial services organization.
• Strong influencing experience with CEOs and other C-Level officers of large publicly traded organizations.
• Strong credibility in finance or quantitative analytics functions.
• Ability to lead multiple long-tenured executive level professionals in large organizations.
• Collaborate vision creation experience.
• Ability and flexibility to travel for business as required.

Responsibilities

• Collaborate with SYF Chief Growth Officer, Platform CEO, Business Development Leader, Compliance Organization and Sales Leaders to drive growth of Home & Auto Platform.
• Lead across multiple Industry Marketing Leaders and collaborate with their Sales Counterparts for over 60,000 retail partners.
• Set strategic direction on network strategies and lead team to execution vision.
• Partner with SYF Chief Growth Officer to deliver on strategic priorities for enterprise wide opportunities.
• Develop team members to improve individual and organizational goals through engagement and coaching.
• Serve as principal marketing contact on issues affecting clients and identify new partnerships.
• Oversee initiatives to support strategy and cross-sell integrations with partners, merchants and aggregators.
• Lead interaction with cross-functional leaders from Analytics, Credit, Finance, Sales, Strategy, Product, Consumer Engagement and IT.
• Partner with Brand teams to align marketing with brand strategy and regulatory considerations.
• Use insights to prioritize investments and optimize returns to hit growth targets.
• Drive strategy for value proposition enhancements and new product opportunities.
• Act as a change leader across the platform aligning stakeholders to execution.
• Deliver repeat sales and loyalty among cardholders with innovative offers and campaigns.
• Build and lead a high-performing marketing organization through coaching and collaboration.
• Lead monitoring of competitor and credit industry trends to identify innovation opportunities.
• Represent Synchrony Financial marketing capabilities for Large Partner Business Development and growth strategies.

Skills

Marketing leadership

Analytics experience

Executive influence

Vision collaboration

Travel flexibility

Education

Bachelor's degree in Marketing/Business

High School Diploma / GED with 18+ years experience

Job description

Synchrony is seeking a senior marketing leader for the Home & Auto platform in the United States. The role drives marketing strategy, analytics, digital execution, and partner networks across a $30B asset group, coordinating with executive leadership to achieve client and business objectives.

You will oversee a broad marketing function, develop teams, and secure funding for strategic initiatives while guiding cross-sell opportunities with partners and merchants.