SVP Chief Marketing Officer

HealthEquity; United States; Remote; USD 300,000 - 380,000; Full time

Job summary

HealthEquity is seeking a dynamic SVP Chief Marketing Officer to spearhead comprehensive marketing strategies that fuel growth and elevate brand reputation. The ideal candidate will have extensive leadership experience in marketing, particularly in healthcare technology, and possess the ability to drive engagement through data-driven insights. This remote role offers a competitive salary and the opportunity to shape significant marketing initiatives within a leading health equity company.

Benefits

Medical, dental, and vision

HSA contribution and match

Paid parental leave

401(k) match

Gym and fitness reimbursement

Wellness program incentives

Healthcare financial literacy programs

Qualifications

• 20+ years progressive marketing leadership experience in healthcare technology, SaaS, or regulated industries.
• Proven track record in product marketing, consumer engagement, and brand strategy.
• Experience in high-growth or public companies.

Responsibilities

• Lead the development and execution of a comprehensive multi-channel marketing strategy.
• Drive cross-functional alignment to ensure consistent go-to-market strategy.
• Oversee external communications and public relations.

Skills

Strategic brand leadership

Performance marketing expertise

Data-driven insights

Executive communication

Stakeholder management

Analytical acumen

Education

Bachelor’s degree in Communications, Journalism, Human Resources, Business, Marketing or related field

Job description

Join to apply for the SVP Chief Marketing Officer role at HealthEquity

Join to apply for the SVP Chief Marketing Officer role at HealthEquity

Our mission is to SAVE AND IMPROVE LIVES BY EMPOWERING HEALTHCARE CONSUMERS. Come be part of remarkable.

Overview

How you can make a difference

As a key member of the executive leadership team, the Chief Marketing Officer (CMO) will lead the development and execution of an integrated marketing strategy that fuels growth, deepens consumer and client engagement, elevates brand reputation, and enhances our partner ecosystem.

Reporting to the Chief Commercial Officer, the CMO will operate with significant visibility across the organization, including regular interaction with the CEO and Board of Directors. This role will serve as a critical cross-functional partner to Sales, Client Services, Product, and Investor Relations.

The ideal candidate brings a strong balance of strategic brand leadership and performance marketing expertise, with the ability to craft compelling narratives backed by data-driven insights that drive enterprise-wide impact.

What You’ll Be Doing

• Develop and execute a comprehensive, multi-channel marketing strategy aligned with company growth objectives and expectations of public market stakeholders.
• Drive cross-functional alignment across executive leadership, Sales, Product, and Client Services to ensure consistent go-to-market strategy, positioning, and messaging.
• Lead product marketing and go-to-market execution, effectively communicating the value of our solutions to employers, health plans, and consumers.
• Design scalable, co-branded marketing programs in partnership with key partners and channel alliances to fuel revenue growth and expand market reach.
• Develop and optimize consumer acquisition and retention strategies that enhance engagement with our digital health solutions.
• Leverage data, insights, and segmentation to deliver personalized experiences and measurable marketing outcomes.
• Oversee external communications across B2B and B2C channels to enhance and protect the brand while ensuring message consistency across all touchpoints.
• Lead public relations, media relations, and analyst engagement to elevate visibility and trust among investors, clients, and the public.
• Manage corporate digital properties, including the development and ongoing optimization of website design and content.
• Champion thought leadership initiatives, including executive visibility, industry participation, and content strategy.
• Oversee strategic client communications, ensuring timely, relevant, and value-driven messaging throughout the customer lifecycle.
• Enable sales and client-facing teams with effective materials, messaging, and tools to drive conversion and retention.
• Establish and lead a data-driven marketing operations function, focused on ROI, performance tracking, and continuous improvement.
• Own marketing technology strategy, including stack optimization, campaign analytics, budgeting, and planning processes.
• Lead and develop a high-performing team, including talent planning, recruitment, coaching, performance management, and team engagement.
• Stay abreast of competitive trends and industry best practices, identifying strategic opportunities and innovations.
• Serve as a trusted communications advisor to the CEO and senior leaders, offering strategic guidance on high-impact external messaging and brand visibility.

What You Will Need To Be Successful

• Traditionally a Bachelor’s degree in Communications, Journalism, Human Resources, Business, Marketing or related field is expected in this role.
• 20+ years progressive marketing leadership experience, including executive-level roles in healthcare technology, SaaS, or regulated industries.
• Proven track record of success in product marketing, consumer engagement, partner marketing, and brand strategy.
• Experience scaling a marketing organization at a high-growth or public company.
• Exceptional executive communication and stakeholder management skills.
• Strong analytical acumen with experience in marketing operations and performance measurement.
• Strong ability to leverage business intelligence to effectively manage and measure communications programs
• Experience working in highly cross-functional environments, influencing without authority, and driving alignment across diverse teams.
• Demonstrated ability to manage internal client relationships, including executive level, in mid to large size organizations, preferably a public company. Comfortable working with, providing counsel to, influencing high-level executives and senior management.
• Proven track record of implementing public relations programs.
• Effectiveness in working in a matrixed, cross-functional organization.
• Demonstrated ability to build consensus among diverse leaders and manage sensitive situations discreetly.
• Proven record on leading communications programs that have achieved measurable results.
• Ability to position innovative products and tell compelling stories through messaging briefs and marketing collateral.
• Strong customer service orientation is essential.

We kindly ask that agencies and third-party recruiters do not contact us regarding this position. We are not accepting unsolicited resumes or candidate referrals for this role. Any submitted resumes will be considered property of the company and no fees will be paid in the event a candidate is hired as a result of an agency referral without prior written agreement.

This is a remote position.

Salary Range

$300,000.00 To $380,000.00 / year

The actual compensation offer is determined based on job-related knowledge, education, skills, experience, and work location. This position will be eligible for performance-based incentives and restricted stock units as part of the total compensation package, in addition to a full range of benefits including:

• Medical, dental, and vision
• HSA contribution and match
• Dependent c are FSA match
• Paid p arental l eave
• 401(k) match
• Personal and healthcare financial literacy programs
• Gym and f itness r eimbursement
• Wellness p rogram incentives

Why work with HealthEquity

Why work with HealthEquity

HealthEquity has a vision that by 2030 we will make HSAs as wide-spread and popular as retirement accounts. We are passionate about providing a solution that allows American families to connect health and wealth . Join us and discover a work experience where the person is valued more than the position. Click here to learn more.

You belong at HealthEquity!

HealthEquity, Inc. is an equal opportunity employer, and we are committed to being an employer where no matter your background or identity – you feel welcome and included. We ensure equal opportunity for all applicants and employees without regard to race, age, color, religion, sex, sexual orientation, gender identity, national origin, status as a qualified individual with a disability, veteran status, or other legally protected characteristics. HealthEquity is a drug-free workplace. For more information about our EEO policy, or about HealthEquity’s applicant disability accommodation, drug-free-workplace, background check, and E-Verify policies, please visit our Careers page .

HealthEquity uses Microsoft Copilot to transcribe screening interviews between candidates and their direct Talent Partner for note taking and interview summaries. By scheduling a screening interview with us, you consent to Microsoft Copilot’s AI technology recording and transcribing your interview with your Talent Partner. This information will be reviewed for accuracy and then used by HealthEquity to summarize the interview, ensure accuracy, and facilitate our hiring process. We take privacy seriously. You have the option to opt out. If you wish to opt out of this Microsoft Copilot transcription, please notify your Talent Partner in advance of the interview. If we do not receive an opt-out request from you, we will assume that you consent to the use of Microsoft Copilot.

HealthEquity is committed to your privacy as an applicant for employment. For information on our privacy policies and practices, please visit HealthEquity Privacy .

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Financial Services, Technology, Information and Internet, and Software Development

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