VP Marketing & Growth for Pharma Data Solutions

HealthVerity, Inc.

Philadelphia (Philadelphia County)

On-site

USD 260,000 - 380,000

Full time

2 days ago

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Job summary

HealthVerity, Inc. seeks a Vice President of Marketing with extensive B2B, account-based marketing and direct-to-Pharma experience to articulate and communicate our real-world data value proposition to manufacturers, agencies, and analytics firms.

You will own digital, PR and trade show strategy, evolve positioning and messaging, and lead a high-impact marketing team across healthcare stakeholders. This senior role demands strategic vision, cross-functional leadership with Product and Sales, and

Qualifications

15+ years of experience across corporate and product marketing, incl. 10+ years for Pharma manufacturers or SaaS.
10+ years leading marketing teams and aligning with product and sales.
Proven ability to launch products/services and to articulate value to stakeholders.
Excellent written, verbal and visual communication for internal and external audiences.

Responsibilities

Own strategic build-out and execution of digital, PR and trade show marketing strategies.
Evolve positioning, messaging and customer engagement around identity, privacy, governance and data exchange solutions.
Collaborate with Product and Sales to develop provocative product positioning and personas.
Plan launches, refine product positioning and provide sales differentiation guidance.
Develop a long-term dialogue with customers through digital, events and PR efforts.
Manage KPIs, ROI, and a closed-loop marketing program to measure impact.